Common use of Other Media Clause in Contracts

Other Media. In ICP's television, radio, print and "out of home" (e.g., buses and billboards, point of purchase and other "place-based" promotions) advertisements and in any publications, programs, features or other forms of media over which ICP exercises at least partial editorial control, ICP will include specific references or mentions (orally where possible) of the availability of the ICP Internet Site through the America Online(R) brand service. In any event, such references or mentions shall be at least as prominent as any references that ICP makes to any ICP Interactive Site (by way of site name, related company name, URL or otherwise). Without limiting the generality of the foregoing, ICP's listing of the "URL" for any ICP Interactive Site will be accompanied by an equally prominent listing of the "keyword" term on AOL for the Online Area and ICP Internet Site and the AOL keyword "Weddings", which listings shall conform to the keyword guidelines attached hereto as Exhibit J. All such references or mentions of AOL, and the use of AOL's trademarks, trade names and service marks in connection therewith, shall be in accordance with Section II of Exhibit C. PREFERRED ACCESS PROVIDER. In ICP's promotion of AOL, AOL shall be generally positioned as the preferred access provider through which a user can access the ICP Internet Site (and ICP shall not implement or authorize any other promotions on behalf of any third parties which are inconsistent with the foregoing). AOL shall be the only Interactive Service promoted or advertised by ICP in any offline medium. In addition, ICP shall promote AOL Hometown as prominently as it promotes its own homesteading product, including, without limitation, by including a link from the Online Area to the main page of the Weddings department in AOL Hometown and links from the ICP Internet Site to mutually agreed upon areas within AOL Hometown. DCI PROMOTIONS. Provided AOL is providing the carriage on the "Wedding Guide" area of the Digital City Content area of the AOL Service as described on subpart (c) of section A of Exhibit A-1, ICP shall provide AOL with permanent placement in the pull-down menu of the Online Area to promote AOL's Digital City service and rotational placements within the ICP Internet Site (collectively, the "DCI Promotions"). EXHIBIT F OPERATING STANDARDS

Other Media. In ICP's television, radio, print and "out of home" (e.g., buses and billboards, point of purchase and other "place-based" promotions) advertisements and promotions (not including news programming drop-ins that are at CBS's editorial discretion) of its Consumer Versions in any publications, programs, features or other forms of media over which ICP exercises at least partial editorial controlmedia, ICP will include specific references or mentions (orally where possible) of the availability of the ICP Internet Site through the America Online(R) brand serviceservice (or other AOL Property as mutually agreed to by the Parties) at least * of the time within each campaign and each type of promotion (i.e. at least * of each print campaign, at least * of each radio campaign, at least * of each television campaign, etc.) (the "ICP Mentions Commitment"). Such references or mentions shall be reasonably prominent in any (a) print or "out of home" (e.g., buses, billboards, point-of-purchase, and other "place based" promotions) promotions, television advertisements and radio advertisements. In any event, such references or mentions shall be at least as prominent as any references that ICP makes to any ICP Interactive Site (by way of site name, related company name, URL or otherwise). Without limiting the generality of the foregoing, ICP's listing of the "URL" for any ICP Interactive Site Consumer Versions pursuant to this Section will be accompanied by an equally a reasonably prominent listing of the "keyword" term on AOL for the Online Area and ICP Internet Site and the AOL keyword (e.g. "WeddingsAmerica Online Keyword: Medscape"), which listings listing shall conform to the keyword guidelines attached hereto as Exhibit J. G. All such references or mentions of AOL, and the use of AOL's trademarks, trade names and service marks in connection therewith, shall be in accordance with Section II of Exhibit C. PREFERRED ACCESS PROVIDER. In those instances where ICP's promotion advertisements and promotions of AOL, AOL shall be generally positioned as its Consumer Versions do not include specific references or mentions of the preferred access provider through which a user can access availability of the ICP Internet Site through AOL, ICP agrees that it shall not promote, reference or mention any Named Entity with respect to any television advertisements and promotions on CBS. In the event that ICP is unable to consistently deliver the ICP Mentions Commitment over any particular time period, in addition to any other remedies that AOL may have under this Agreement, AOL, at its election, can require that ICP compensate for such shortfall either by: (i) extending the Term for up to six (6) months without additional carriage fees payable by ICP, and during such extension period, ICP shall not implement or authorize any other promotions on behalf of any third parties which are inconsistent provide AOL with the foregoingremaining ICP Mentions Commitment in the form of space in ICP's promotions or advertising of comparable value to the undelivered ICP Mentions Commitment (as reasonably determined by ICP). , provided that if ICP still has not met the ICP Mentions Commitment after such six (6) month period, ICP will pay AOL shall be an amount equal to the only Interactive Service promoted value of the undelivered ICP Mentions Commitment in the form of cash at the then-current comparable rate cards based on the amount of undelivered ICP Mentions Commitment, (ii) ICP shall, from time to time during the Term, provide AOL with the remaining ICP Mentions Commitment in the form of space on its advertising or advertised promotional campaigns of comparable value to the undelivered ICP Mentions Commitment (as reasonably determined by ICP in any offline mediumICP), or (iii) some combination thereof. In addition, ICP shall promote AOL Hometown as prominently as it promotes use commercially reasonable efforts to include in its own homesteading product, including, without limitation, by including a link from the Online Area to the main page advertisements and promotions of the Weddings department ICP Interactive Sites in any media specific references or mentions of AOL Hometown and links from the ICP Internet Site to mutually agreed upon areas within AOL Hometown. DCI PROMOTIONS. Provided AOL is providing the carriage on the "Wedding Guide" area of the Digital City Content area of the AOL Service as described on subpart (c) of section A of Exhibit A-1, ICP shall provide AOL in connection with permanent placement in the pull-down menu of the Online Area to promote ICP's relationship with AOL's Digital City service and rotational placements within the ICP Internet Site (collectively, the "DCI Promotions"). EXHIBIT F OPERATING STANDARDS.

Other Media. In ICP's television, radio, print and "out of home" (e.g., buses and billboards, point of purchase and other "place-based" promotions) advertisements and in any publications, programs, features or other forms of media over which ICP exercises at least partial [***] editorial control, ICP will will, commencing upon the later of (x) the Launch Date and (y) the date of completion of Site and Content Preparation (as defined in Section 8.3), in conjunction with its domestic U.S. advertising, use Promotional Efforts (as defined below) to include specific references or mentions (orally where possible) of the availability of the ICP Internet Site through the America Online(RAOL Properties. Except when prevented by the circumstances set forth under clauses (a) brand service. In any event, such references or mentions shall be at least as prominent as any references that ICP makes to any ICP Interactive Site - (by way of site name, related company name, URL or otherwise). Without limiting the generality d) of the foregoingdefinition of Promotional Efforts below, ICP's listing ICP will include with the listing, mention, reference or display of or navigation to the "URL" for any ICP Interactive Site will be accompanied by an equally prominent a reasonably equivalent listing of the "keyword" term on AOL for the Online Area and ICP Internet Site and the AOL keyword "Weddings"Site, which listings listing shall conform to the keyword guidelines attached hereto as Exhibit J. G, and which shall be displayed in a manner no less prominent than any other similar promotion. All such references or mentions of AOL, and the use of AOL's trademarks, trade names and service marks in connection therewith, shall be in accordance with Section II of Exhibit C. PREFERRED ACCESS PROVIDER. In ICP's promotion For purposes of AOLthis Section 2.4.3, AOL "Promotional Efforts" shall mean that ICP shall include such listings, mentions or references in all of its advertising but may exclude such listings, mentions or references (a) in trade shows and trade advertising, (b) where it is commercially or technically infeasible or infeasible due to material time and space limitations (provided, that this exception shall not permit ICP to exclude such listings, mentions or references solely for creative reasons), (c) where ICP is advertising solely Content that is not available (and is not required hereunder to be generally positioned as the preferred access provider made available) through which a user can access the ICP Internet Site and/or ICP Programming, and (and d) where ICP shall is not implement or authorize permitted to include them as a result of an arrangement, including any other promotions on behalf of any co-op arrangement, with a third parties party entered into in good faith in which are inconsistent with ICP does not have primary control over the foregoing). AOL shall be the only Interactive Service promoted or advertised by ICP in any offline medium. In addition, ICP shall promote AOL Hometown as prominently as it promotes its own homesteading product, including, without limitation, by including a link from the Online Area to the main page content of the Weddings department advertisement (e.g., a joint promotion with American Airlines in AOL Hometown and links from the ICP Internet Site which American Airlines refuses to mutually agreed upon areas within AOL Hometown. DCI PROMOTIONS. Provided AOL is providing the carriage on the "Wedding Guide" area of the Digital City Content area of the AOL Service as described on subpart (c) of section A of Exhibit A-1permit any such listing, ICP shall provide AOL with permanent placement in the pull-down menu of the Online Area to promote AOL's Digital City service and rotational placements within the ICP Internet Site (collectively, the "DCI Promotions"mention or reference). EXHIBIT F OPERATING STANDARDS.