Media Campaigns. 7.7.01 Distribute ASN information and educational materials at venues and clinics that serve eligible adults
Media Campaigns. A media campaign, very broadly, is a message or series of messages conveyed through mass media channels including print, broadcast, and electronic media. Messages regarding the availability of services in the PIHP region are not considered to be media campaigns. Media campaigns must be compatible with MDHHS values, be coordinated with MDHHS campaigns whenever feasible and costs must be proportionate to likely outcomes. The Grantee shall not finance any media campaign using Department administered funding without prior written approval by the LRE.
Media Campaigns. The Consultant shall plan, develop, and purchase advertising centrally through its Marketing team. The advertising campaign shall be consistent throughout Region 8, Region 10 and Region 11, though some individual advertisements may appear in one Region and not another, depending on the target market and the appropriate message for that market. The Consultant’s advertising campaign may consist of radio, online, and outdoor (transit and gas pump) placements, as recommended in the final marketing plan to be developed under Subtask 2.2. All advertising will promote 511NY as the go-to point for information about travel and transit while reinforcing program messages about alternative transportation choices. The Consultant shall work with the NYSDOT to achieve efficiencies resulting from coordinating ad schedules.
