Common use of Marketing Strategy Clause in Contracts

Marketing Strategy. << How you will position your product or service in the market and differentiate it from its competitors: Which segments of the market will be targeted first and why? How will this be developed to reach the full target market? How will you differentiate your product or service? What key benefits will be highlighted? What potential customers have you already targeted? Have you a test site in operation, and what feedback is coming from this? What contacts can be used to generate market awareness and sales? Who will do the marketing: staff, agency, reps? >> Revenue Sources << What contributions to revenue and profit will your business have? Irl EU US Rest of World Products Services Licences After sales Upgrades Sales Strategy << How you will sell your product or service to the target market. Directly Retail Distributor Agent Sales rep Website Revenue Sharing Partners Analyse for each method the costs involved, whether it will reach the intended market efficiently, the control you would retain over the pricing and positioning, the logistics, and the overall integration with your marketing strategy. State the advantages of the methods you have chosen to sell your product or service. >>

Marketing Strategy. << How you will position your product or service in the market and differentiate it from its competitors:  Which segments of the market will be targeted first and why?  How will this be developed to reach the full target market?  How will you differentiate your product or service?  What key benefits will be highlighted?  What potential customers have you already targeted?  Have you a test site in operation, and what feedback is coming from this?  What contacts can be used to generate market awareness and sales?  Who will do the marketing: staff, agency, reps? >> Revenue Sources << What contributions to revenue and profit will your business have? Irl EU US Rest of World  Products  Services  Licences  After sales  Upgrades Sales Strategy << How you will sell your product or service to the target market.  Directly  Retail  Distributor  Agent  Sales rep  Website  Revenue Sharing Partners Analyse for each method the costs involved, whether it will reach the intended market efficiently, the control you would retain over the pricing and positioning, the logistics, and the overall integration with your marketing strategy. State the advantages of the methods you have chosen to sell your product or service. >>