Market Segmentation. 2 1.5 Product..................................................................................... 2 1.6 Territory................................................................................... 2 1.7 Agencies.................................................................................... 2
Market Segmentation. The definitions of the MEDICAL SEGMENT and the INTERVENTION SEGMENT are included in EXHIBIT I.
Market Segmentation. Motivating The Masses will focus on two markets within the United States, the small business segment (businesses with more than one employee/owner), and the entrepreneur segment, which includes home-based and one-person business operations. Although the company can handle larger organizations, the greatest benefit will come to businesses with under $10 million in annual sales. The majority of these companies are comprised of "technicians" who are gifted in the work of their business, but typically do not have the resources to have in-house staff dedicated to strategic planning, professional development and/or coaching. Our goal is to eventually obtain approximately two-thirds of all our business from the small business segment, since this generates the greatest cash flow. Furthermore, this segment has the lowest percentage of variable costs. The small business segment is considered to be the company's cash cow. Table: Market Analysis Market Analysis 2011 2012 2013 2014 2015 Potential Customers Growth CAGR County A 3% 31,424 32,367 33,338 34,338 35,368 3.00% County B 2% 14,130 14,413 14,701 14,995 15,295 2.00% County C 3% 6,189 6,375 6,566 6,763 6,966 3.00% County D 2% 2,849 2,906 2,964 3,023 3,083 1.99% County E 2% 27,008 27,548 28,099 28,661 29,234 2.00% Total 2.46% 81,600 83,609 85,668 87,780 89,946 2.46% Chart: Market Analysis (Pie)
Market Segmentation. Social Media conversation market is huge with Facebook (1.9 billion active users) and Twitter (500 million active users) leading the pack. Frenzs will enter this spectrum of communication with a new flare that is sure to take the global community by storm. Frenzs will be easily differentiated based on four key product distinctions:
Market Segmentation. The market segmentation scheme is fairly straightforward, and focuses on Residential and Commercial customers. The information contained in the customer analysis table is taken directly from the 2007 US Census and clearly shows that the largest market potential is the Residential segment. The Company will focus on new and existing homeowners, landscapers, commercial & residential excavators, and commercial customers. Table: Market Analysis Market Analysis 2010 2011 2012 2013 2014 Potential Customers Growth CAGR Residential 1% 2,380,000 2,403,800 2,427,838 2,452,116 2,476,637 1.00% Commercial 1% 1,033,999 1,044,339 1,054,782 1,065,330 1,075,983 1.00% Total 1.00% 3,413,999 3,448,139 3,482,620 3,517,446 3,552,620 1.00% Chart: Market Analysis (Pie)
Market Segmentation. The CDV market segmentation scheme is divided into Meal Replacement (MR) and Control Portion (CP) weight management programs. Both these programs are compatible with LMS renowned home delivery service and are easily adaptable to LMS clients' lifestyles. Weight management programs that emphasize physical exercise do not draw on LMS core assets of a medical supply company. Therefore the CDV weight management segment is directed to MR and CP programs for LMS clients. The MR program offers an economical method of weight management that is both effective for LMS clients desiring weight loss and weight maintenance. The MR segment is projected to have a greater signup ratio than the CP segment. Both segments are projected to have a monthly churn loss of 4% of signups. The nature of the CDV campaign is that LMS clients are contacted several times. The projections estimate that the rate of signup will diminish for each of the first four re-surveys and continue to be the same beyond the fourth contact. The combination of monthly client losses and diminished signup rates leads to a decline in CDV signups after initial growth in the first year. Because of the higher price of the CP program a comparable lower signup ratio is projected for the CP segment. The model projects a stabilized signup ratio of 0.90% of LMS clients. The LMS clients grow at per month and there is an underlying projected loss of LMS clients per month. Projected annual growth rate is prior to losses. Market Analysis Potential Customers DEC 2008 DEC 2009 DEC 2010 DEC 2011 DEC 2012 - - - Final LMS Clients 1293650 1534450 1787250 2052050 2328850 Meal Replacement (MR) Clients 28,753 38,604 38,367 36,795 33,530 Controlled Portion (CP) Clients 11,610 14,711 13,730 12,368 10,430 Total 40,363 53,315 52,097 49,163 43,960 % Total LMS CDV Signups 3.12% 3.47% 2.91% 2.40% 1.89% 0.90% Table 2: Market Analysis
Market Segmentation. As we target to work with clients seeking to expand to a wider market, we feel that our marketing strategy will be better informed if we segregate the potential customer in a more effective basis steering our resources strategically. The categories we establish will be based on the commissions we charge for the business we bring to them. Below are the market segments;
Market Segmentation. Grocery Stores: our market research indicates about 12 potential customers who buys hole sale cuts to further process for the retail market. Restaurants & Hotels: our customer surveys indicate a strong market among the restaurants operating in the metropolitan area. There are 20 such businesses most of them with good potential to grow and purchase more product. Public institutions: state run programs like the kitchen at the penintensary are our client. There are many of these governement run institutions that are used to stimulate growth in economy buy spending money in purchasing goods from local producers. Table: Market Analysis Market Analysis 2008 2009 2010 2011 2012 Potential Customers Growth CAGR Grocery Stores 15% 4 5 6 7 8 18.92% Restaurants & Hotels 7% 7 7 7 7 7 0.00% Other 3% 12 12 12 12 12 0.00% Total 4.09% 23 24 25 26 27 4.09% Market Analysis (Pie) Grocery Stores Restaurants & Hotels Other
Market Segmentation. The restaurant industry is typically segmented based on the structure of the enterprise (chains versus single independent locations, fast-food versus dine-in) as well, they are categorized based on the type of food served or their target market (fast- casual versus fine dining, Asian Cuisine versus American-style food). With a large number of establishments, the industry is a highly fragmented marketplace with low levels of market share concentration. While some national and international franchises and chain restaurants enjoy a small percentage of market share, there is no one chain that holds more than 5%-7% of the market share. As the industry enjoys multiple segments, new establishments continue to enter the market at different points to offer new service and menu options based on the shifting preferences of consumers. According to IBISWorld, a industry research company, the majority of new full-service restaurants that have entered the industry over the past five years offered new dining concepts serving high-end cuisine aimed at the more affluent demographic. Chain Restaurant Segment According to IBISWorld, the chain restaurant segment of the industry which includes fast-food franchises as well as dine-in brands such as IHOP, Olive Garden, Xxxxxx’x Macaroni Grill, achieved $104 billion in revenue in 2014. The segment has undergone an extended period of growth over the past five years as key external drivers related to consumer spending and confidence continue to remain positive. Establishments that provide American-style food is the predominate segment in the market, followed by establishments that serve breakfasts food and then Italian-American food. In comparisons, with the single-location restaurants, a complimentary and competing market segment, Asian restaurants are the predominate market offering, followed by American and then European style foods. Based on information from both market segments, Italian-style food is third in consumer preferences and third in establishment focus. Chain Restaurants in the US Single-Location Restaurants in the US Pizza Breakfast Foods 15% Italian-American 11% Other 9% Seafood 6% American Food 51% European 15% American 20% Other 14% 6% Mexican 13% Steakhouses 3% Seafood 4% Asian Source: IBISWorld Speciality Burgers 26% Source: IBISWorld 4% Industry Growth Asian Cuisine… As a consumer-focused industry, restaurants rely heavily on levels of consumer spending and confidence. Over the past five years, consumer spendin...
Market Segmentation. If not previously provided by Purchaser to Seller before the Effective Date, within thirty (30) business days of the Effective Date, Purchaser agrees to provide Seller with conceptual designs of the Homes, which are proposed to be built in the Project and the estimated initial prices for each Home.
