Key messages. As the project develops, the messages of the MULTI-STR3AM project will become more precise and powerful. The nature of the messages will be focused on the major assets of the project and targeted to the different audiences identified in Section 2. Target audience Key messages Policy makers • The development and production of microalgae in MULTI-STR3AM contributes to major Sustainable Development Goals enhancing EU’s global position. • The inclusion of microalgae (and the project-defined strains) in the future Food Innovation Portal (which will replace the Novel Food Catalogue). • Algae have enormous potential and the reduction of barriers to its industrialisation should be incentivised by biobased policies. Regulations must be made to include these raw materials. Collaboration between the academic and commercial world can bring new and innovative ideas and public investment returns back to taxpayers. Industry • Sustainable Investments towards growth and scale economies must be made in order to bring algae as a sustainable replacement of other raw materials for several industries, for example displacing petrol-based material with bio-based, biodegradable materials for consumer fragrance ingredients and encapsulation. • Microalgae are natural and sustainable ingredients that, thanks to their nutritional and functional properties, hold opportunities for innovative product development. • MULTI-STR3AM works with and for industry with ready knowledge on product development for direct market application of algae. • For the food and feed industry algae enrich and enable future consumer products to be more sustainable. • Algae offers a solution to the imminent gap of food quality and food availability. General public • Algae based products are good sources of nutrition and are adequate for vegan consumers, replacing, with success, nutrients and ingredients commonly found in meat and/or fish sources. Algae are a sustainable food source that can increase health by reducing intake of salt, sugar and harmful fatty acids without compromising taste. • The general public must be made aware of these viable alternatives (generalisation of consumption). Academia • Further research targeted at better control of production, higher productivities and reduced costs must be prioritized.
Key messages. Key messages to support communications and engagement for the project will be drawn from the FRPA Program-Level Communications and Engagement Plan (Section 8, Key Messages). Additional messages specific to Prospect Island include: • FRPA is committed to public engagement and information sharing to allow stakeholders to understand what activities are taking place, and how they can contribute their perspectives in the development of the planning and implementation process. • The Prospect Island Tidal Habitat Restoration Project is the first project being implemented solely under the FRPA program. • The State is committed to being a good xxxxxxx of the property and a good neighbor to bordering properties and Xxxxxx County. All of the land being restored at Prospect Island is publically owned. • To restore Prospect Island, FRPA will be working in conjunction with local governments and other restoration efforts, and in compliance with existing land use plans. • FRPA will be reaching out and creating proactive, constructive, and forward-looking partnerships early on with interested stakeholders. • The FRPA program is committed to finding a balance between achieving restoration benefits and minimizing potential negative impacts. Project implementation will be based upon a sound scientific foundation and reliance upon adaptive management principles. • The Prospect Island Tidal Habitat Restoration Project will help inform the planning and design of future restoration projects in the Delta, Suisun Xxxxx, and the Yolo Bypass.
Key messages. Subsequent to this initial work effort, it would be appropriate to create a series of key messages regarding the “state of transportation” in the Rapid City Area. These messages become the starting point for a conversation with the public as to how they would like to see the future evolve. These key messages need to be short in number and easy to understand. Although it is not possible to define these key messages until research has been conducted, they could be something like what follows and responds to the current LRTP’s guiding objectives. Actual messages would be developed from the Task 2 – Long Range Transportation Research Study. Example messages are as follows: Maintenance: The percent of roads and bridges in poor condition will increase without additional funds. (Maintenance of the existing transportation system.) Traffic: Over the next 25 years, total daily vehicle miles will increase and travel times will be longer. Congestion may increase due to limited resources, increasing construction costs, and diverting of funds to maintenance needs. (Preservation of access across the City of Rapid City.) Land Use: Historically, development within the region has shifted from central City cores with dense, mixed land uses to homogeneous land use growth pattern with homogeneous and often segregated land uses. (Development of a cohesive transportation network that effectively links Xxxxxxxxxx and Xxxxx Counties.) Growth: The area will grow by a significant amount over the next 25 years. The region will become increasingly interconnected, socially, economically, and environmentally. (Maximize the capacity of existing corridors and interstates in the City of Rapid City. Invest in Intelligent Transportation Systems (ITS).)
Key messages. The Soliga mother’s maintain their health throughout pregnancy, during delivery, and after birth with the help of a team of people called a ‘care team’. The ‘care team’ works together to teach women how to stay healthy and assists them with preventative care. When complications arise the ‘care team’ works to overcome issues through transportation, medical resources, and social support. Barriers that prevent women from taking preventative actions that aid in maintaining their health include: environmental, social, or health issues. The ‘care team’ is essential to maintaining the maternal health among the Soliga. The results clearly emphasize that Soliga mothers want and need the ‘care team’ to stay healthy. This is demonstrated by interviewee’s response to the question: who do you feel is responsible for the health of a Soliga mother? All participants unanimously stated that more than one person is responsible by listing several people including: nurses, doctors, their family members, neighbors, and elders. This ‘care team’ concept was also present when participants were asked how they learn maternal health information and who helps in making sure the practices are carried out. When complications were present, it was due to the efforts of those on the ‘care team’ that the mother survived. The study sought to examine the cultural, social, and environmental factors that influenced the maternal health of the Soliga. Through the discovery of the ‘care team’ and its importance to maternal health, many cultural, social, and environmental factors were determined. The technique of advice giving as the primary knowledge translation method was shown to be vital to the maternal health process. Preventive actions that were recommended by the community, family members, and the hospital were also said to be essential to maternal survival. The social support of the ‘care team’ described by the mothers, shows a vital social factor that affects maternal health. The traditional advice and beliefs that translate into action are key insights into the cultural factors that influence maternal health. The transportation issues and the impact of the surrounding forest on accessing healthcare as well as the herbal medication show the environmental factors that influence maternal health. This study determined the many social, cultural, and environmental factors that influence maternal health among the Soliga.
Key messages. 3.1 The top section of Blaen Bran Woodland situated to the North West of Upper Cwmbran has been infected with larch disease, Phytophthora Ramorum, affecting a large area of the woodland. A Statutory Plant Health Notice has been served by Natural Resources Wales which requires the removal of approximately 18,000 trees by April 2014 although it may be that this period has been extended and indeed there is a change in policy which allows trees to remain if work has not commenced. However in this case the Group have commenced some felling themselves. In order to facilitate the removal of the trees by lorry it is considered that, on the basis of current information the Group who own and manage the woodland require an access licence agreement to use a Council track. Following an examination of the Group’s Memorandum of Association and other Trust documentation it is clear that any income accrued is to be devoted to the future development of the woodland and therefore it is proposed that the Council forgoes a fee based on commercial consideration and instead grants the licence on a concessionary basis. As this proposed arrangement is not for a commercial consideration, the decision would normally be taken by Cabinet which next meets on 25 March. However the matter needs to be dealt with urgently as the Group have contractors waiting for entry in order to carry out the removal of trees within the time limit referred to.
Key messages. ‘S4CE ambition is to develop and implement state of the art technologies to assess the environmental footprint of geo-energy sub-surface operations in EU. S4CE promotes the added value of a multi-sensor approach in managing sub- surface operations’
Key messages. In communicating our messages, we have to keep in mind the expectations and needs of our target audiences. As our project focuses on personalisation and interaction, our communication has to reflect the same message. Throughout all communication materials and activities, we will write in conversational tone in order to effectively reflect our ideas and actions. In doing so, we will focus on the voice and faces behind our project. The following original messages have been identified. Of course, these will be evaluated and altered as the project progresses. Target audience Key message(s) Industry and researchers in the field of AI, chatbots, social media, speech and text analysis Researchers in the field of multimedia and speech analysis MARCONI focuses on AI to automate processing of audio-visuals, text and social media posts. Radio solution resellers and integrators MARCONI aims to enable converged radio experiences and guarantee integration in real operational workflows. Other EC projects (e.g. HRadio) EC and policy makers Radio stakeholder groups and associations (e.g. AER) MARCONI aims to bring radio experiences to the next level, enabling radio to maintain a strong position in the European media market and facilitating innovative ways of radio making. Radio stations (radio makers) MARCONI aims to provide radio makers with an integrated view on audience interactions and support them with interaction automation services, resulting in enhanced audience engagement. MARCONI aims for a strong industry participation and organises large-scale pilots. Press (Brand identity) Agencies Ad sales houses Broader (Media) Industry MARCONI enables fully interactive and personalised radio solutions MARCONI enables consumers to interact with “live” radio through their preferred communication channel in ways that are richer than is feasible today, so that consumers feel more connected to the radio brand -even when not listening linearly- and better served in an individual way. General public MARCONI enables interactive and personalised radio experiences.
Key messages. All marketing and communications strategies strive to carry these key messages: Informed patients reduce the load on the health care system Privacy and security of health information is paramount Improved health status of Alaskans means fewer lost work days, lower health infrastructure costs and a better quality life Clear, appropriate information leads to safe and timely patient care with fewer medical errors and quick response to epidemics and bioterrorism Immediate access to all necessary patient information decreases medical staff workload, leading to lower costs
Key messages. In order to facilitate the stakeholder engagement process, a number of key messages have been identified that need to be transmitted to transmitted through the different communication tools and channels. These key messages should help to engage the different types of stakeholders during the pilot phases. They should respond to the main questions that stakeholders may have when contacted by the pilot sites:
Key messages. Examples of general messages About the SoCaTel project The SOCATEL platform will cater to the needs of the growing ageing populations in Europe by improving the accessibility, responsiveness, efficiency, transparency and transferability of social and care services. The project will develop a useful, transparent and easy-to- use platform in which service users, care professionals, researchers and innovators will collaborate throughout the process. SoCaTel will identify the needs of these groups and they will jointly create the integrated tool that will offer care services and will be accessible for people with care needs and/or at risk of social exclusion. The importance of co- creation Co-creation is a collaborative process between different groups (e.g. service users, care professionals, researchers and innovators), bringing together both empirical knowledge and professional expertise, to develop meaningful digital public services that are tailored to the needs of both the ageing population and providers of these services. The benefits of the SoCaTel platform The creation of an inclusive tool in order to make accessing and using LTC services easier for older adults and care professionals. An improvement on the efficiency, transparency and responsiveness of the social services. A solution to the lack of coordination between hospitals, social services and LTC professionals that has a direct impact on the end users of this services. The benefits of participating in co- creation activities By participating in the co-creation activities, you can express your concerns, problems or ideas, have your say and make a difference to the quality of long-term care in your area or region. Examples of stakeholder-specific messages Society SoCaTel provides an opportunity to make a difference to the quality of long-term care in your area/region. Don’t miss out on the chance to help design and create long- term care services that respond to real needs. Do you face problems in accessing Long-term care services in your area? Now is the chance to express your concerns and problems and help to find a suitable solution! Private sector Do you have an idea for a new improved service for long- term care? Don’t miss out on the chance to work with other like-minded organisations and access a large user community and potential business opportunities. Help to identify real user needs regarding long-term care services and jointly develop digital solutions to meet these needs. Researchers...
