DATABASE DEVELOPMENT Clause Examples

DATABASE DEVELOPMENT. 7.1. On a trial basis, until and unless AD requests in writing that TMCS cease the program described in this Section 7 as of a specified date (sometimes referred to hereinafter as the "Termination Date"), which date shall not be prior to the implementation of the program described in this Section 7 for at least two (2) artist tours, TMCS agrees to place an "artist newsletter sign-up" opt-in box on the confirmation page of live event ticket sales for the applicable AD artist client with a look and feel to be mutually agreed upon by the parties, for all AD artist clients (including those who may become associated with AD during the term of this Agreement). The opt-in box will encourage ticket-buyers to elect to receive the applicable artist's email communications that may be sent by AD, its affiliates, licensees, successors or assigns, on behalf of such artist in the future. The opt-in box will require that the user provide TMCS with, or authorize the use by TMCS of, the following information: name, email address, street address, event for which tickets were purchased, date of event, and location of event. TMCS will pre-populate those portions of the opt-in box for which TMCS has information to encourage opt-ins. TMCS will also inform users of the manner in which they can change or delete their information in the future. TMCS will display a link to AD's privacy policy adjacent to the opt-in box and state that users can learn how their information will be used by reviewing that policy. 7.2. TMCS will provide AD with all of the information collected from, or authorized for use pursuant to, the opt-in box for use by AD on behalf of its artist clients as discussed below. AD agrees to use such information only in accordance with its published privacy policy or such other published privacy policy that may be applicable with respect to such information and that is presented to a user at the time the user submits such information. AD agrees to comply with user requests to change or delete such information in AD's database upon receipt of such requests for same from TMCS or directly from the user. TMCS will have co-ownership of the individual information passed by TMCS to AD. Neither party will use any user data generated from "artist newsletter sign-up" opt-in boxes until the parties have coordinated their respective privacy policies and mutually agreed upon the rules with respect to usage of such data. 7.3. Pursuant to the further terms and conditions of Section 7....