Common use of Advertising and Marketing Clause in Contracts

Advertising and Marketing. Broker shall (a) advertise the Property for sale; (b) prepare a marketing plan, brochures and collateral materials for the Property (which materials, to the extent permitted by applicable law, shall identify SCC as a cooperating broker); and (c) engage competent consultants (e. g. public relations, advertising, etc.) on an “as needed” basis. The content and extent of the advertising and marketing activities of Broker and the services and consultants engaged by Broker in connection with the same shall be subject to the prior approval of Owner. Broker identification signage, if any, on or within the Property shall be subject to the prior approval of Owner, and Broker shall be responsible for assuring that any such signage conforms to applicable laws and code and all requirements and restrictions of the leases of the Property and any recorded instruments encumbering the Property. Upon termination of this Agreement (or sooner, if directed by Owner), Broker shall remove its identification signage from the Property and fully restore and repair all damage caused by installation or removal; and the agreement to do so under this Section 6 shall survive the termination of this Agreement. Broker shall be responsible for the costs of all marketing, and advertising activities with respect to the Property, provided, however, that Owner shall reimburse Broker for all such out-of-pocket costs and expenses for which Broker has obtained the prior written approval of Owner (provided that in no event shall Owner be required to reimburse any such costs or expenses in excess of the cumulative amount of $40,000), and excepting, however, that Owner shall pay the cost of legal counsel selected and retained by Owner in accordance with Section 3 of this Agreement.

Advertising and Marketing. Broker shall (a) advertise the Property for saleand available space within the Property; (b) prepare a marketing plan, brochures and collateral materials for the Property; (c) engage with a competent architectural firm approved by Owner to provide computer-aided drawings (CAD) of the rentable areas of the Property (which materials, to the extent permitted by applicable law, shall identify SCC as a cooperating broker)and space planning services for prospective tenants; and (cd) engage competent consultants (e. g. e.g. public relations, advertising, etc.) on an “"as needed” " basis. The content and extent of the Broker's advertising and marketing activities of Broker and the services and consultants engaged by Broker in connection with the same shall be subject to the prior approval of Owner. Broker Broker's identification signage, if any, on or within the Property shall be subject to the prior approval of Owner, and Broker shall be responsible for assuring assuming that any such signage conforms to applicable laws and code and all requirements and restrictions of the leases of the Property and any recorded instruments encumbering the Property. Upon termination of this Agreement (or sooner, if directed by Owner), Broker shall remove its identification signage from the Property and fully restore and repair all damage caused by installation or removal; and the agreement to do so under this Section 6 shall survive the termination of this Agreement. Broker shall be responsible for the costs of all marketing, advertising and advertising leasing activities with respect to the Property, provided, however, that Owner shall reimburse Broker for all such out-of-pocket costs and expenses for which Broker has obtained the prior written approval of Owner (provided that Owner, regardless of whether said amounts are included in no event shall Owner be required the Budget prepared by Broker pursuant to reimburse any such costs or expenses in excess of the cumulative amount of $40,000)Section 3 hereof, and excepting, however, that Owner shall pay the cost of legal counsel selected and retained by Owner in accordance with Section 3 4 of this Agreement.

Advertising and Marketing. Broker shall (a) advertise the Property for sale; (b) prepare a marketing plan, brochures and collateral materials for the Property (which materials, to the extent permitted by applicable law, shall identify SCC as a cooperating broker)Property; and (c) engage competent consultants (e. g. public relations, advertising, etc.) on an “"as needed” " basis. The content and extent of the Broker's advertising and marketing activities of Broker and the services and consultants engaged by Broker in connection with the same shall be subject to the prior approval of Owner. Broker Broker's identification signage, if any, on or within the Property shall be subject to the prior approval of Owner, and Broker shall be responsible for assuring assuming that any such signage conforms to applicable laws and code and all requirements and restrictions of the leases of the Property and any recorded instruments encumbering the Property. Upon termination of this Agreement (or sooner, if directed by Owner), Broker shall remove its identification signage from the Property and fully restore and repair all damage caused by installation or removal; and the agreement to do so under this Section 6 shall survive the termination of this Agreement. Broker shall be responsible for the costs of all marketing, and advertising activities with respect to the Property, provided, however, that Owner shall reimburse Broker for all such out-of-pocket costs and expenses for which Broker has obtained the prior written approval of Owner (provided that in no event shall Owner be required to reimburse any such costs or expenses in excess of the cumulative amount of $40,00025,000), and excepting, however, that Owner shall pay the cost of legal counsel selected and retained by Owner in accordance with Section 3 of this Agreement.