ADVERTISING AND CO-OPS Sample Clauses

ADVERTISING AND CO-OPS. A. 1. Company has and will continue to define certain marketing areas in which Co-operative Advertising Associations of System Restaurants ("Co-ops") are to be established. Each Co-op shall function for the purpose of maximizing the efficient utilization of local advertising media. On the basis of established advertising criteria such as Arbitron, X. X. Xxxxxxx, or other comparable standard, Company has or will, for each System Restaurant operated by Operator under this Agreement, specify which Co-op, or in some instances more than one Co-op, each System Restaurant shall join. Each System Restaurant operated by Operator shall participate in the Co-op or Co-ops designated by Company. On the basis of established advertising criteria such as Arbitron, X. X. Xxxxxxx, or other comparable standard, Company may subsequently change such designation for one or more of Operator's System Restaurants and require such System Restaurants to participate in a new and/or different Co-op or Co-ops. If requested, Company will assist in the establishment of such Co-op or otherwise assist in fulfilling the intent of this Article VI.A.1. In the event an impasse occurs owing to the inability or failure of the Co-op members to resolve within forty-five (45) days any issue affecting the establishment or effective functioning of an individual Co-op, any such issue shall, upon request of a member of said Co-op or the Advertising Committee of Company and I.P.H.F.
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ADVERTISING AND CO-OPS 
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