Michael W. Kosloske Telecopy Uses in Notices Clause

Notices from Restricted Stock Award Agreement

You have been granted Restricted Stock (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award Agreement (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Notices. All notices, requests and other communications under this Agreement shall be in writing and shall be delivered in person (by courier or otherwise), mailed by certified or registered mail, return receipt requested, or sent by facsimile transmission, as follows: if to the Company, to: Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Michael W. Kosloske Telecopy: (877) 376-5832 with a copy to (which shall not constitute notice hereunder): Gary Raeckers if to the Participant, to the address that the Participant most recently provided to the Company, or to such other address or facsimile number as such party may hereafter specify for the purpose by notice to the other parties hereto. All such notices, requests and other communications shall be deemed received on the date of receipt by the recipient thereof if received prior to 5:00 p.m. on a business day in the place of receipt. Otherwise, any such notice, request or communication shall be deemed received on the next succeeding business day in the place of receipt.

Notices from Stock Appreciation Rights Award Agreement

You have been granted Stock Appreciation Rights (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award Agreement (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Notices. All notices, requests and other communications under this Agreement (other than a notice of exercise, which shall be provided in accordance with Section 3) shall be in writing and shall be delivered in person (by courier or otherwise), mailed by certified or registered mail, return receipt requested, or sent by facsimile transmission, as follows: if to the Company, to: Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Michael W. Kosloske Telecopy: (877) 376-5832 with a copy to (which shall not constitute notice hereunder): Gary Raeckers

Notices from Stock Agreement

This PERFORMANCE-BASED STOCK AGREEMENT (A) (this Agreement) is made and entered into as of July 17, 2013, by and between Health Insurance Innovations, Inc., a Delaware corporation (the Company), and , an adult individual (Grantee).

Notices. All notices, requests and other communications under this Agreement shall be in writing and shall be delivered in person (by courier or otherwise), mailed by certified or registered mail, return receipt requested, or sent by facsimile transmission, as follows: if to the Company, to: Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Michael W. Kosloske Telecopy: (877) 376-5832 with a copy to (which shall not constitute notice hereunder): Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Gary Raeckers Telecopy: (877) 376-5832 if to Grantee, to the address that Grantee most recently provided to the Company, or to such other address or facsimile number as such party may hereafter specify for the purpose by notice to the other parties hereto. All such notices, requests and other communications shall be deemed received on the date of receipt by the recipient thereof if received prior to 5:00 p.m. on a business day in the place of receipt. Otherwise, any such notice, request or communication shall be deemed received on the next succeeding business day in the place of receipt.

Notices from Stock Agreement

This PERFORMANCE-BASED STOCK AGREEMENT (B) (this Agreement) is made and entered into as of July 17, 2013, by and between Health Insurance Innovations, Inc., a Delaware corporation (the Company), and , an adult individual (Grantee).

Notices. All notices, requests and other communications under this Agreement shall be in writing and shall be delivered in person (by courier or otherwise), mailed by certified or registered mail, return receipt requested, or sent by facsimile transmission, as follows: if to the Company, to: Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Michael W. Kosloske Telecopy: (877) 376-5832 with a copy to (which shall not constitute notice hereunder): Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Gary Raeckers Telecopy: (877) 376-5832 if to Grantee, to the address that Grantee most recently provided to the Company, or to such other address or facsimile number as such party may hereafter specify for the purpose by notice to the other parties hereto. All such notices, requests and other communications shall be deemed received on the date of receipt by the recipient thereof if received prior to 5:00 p.m. on a business day in the place of receipt. Otherwise, any such notice, request or communication shall be deemed received on the next succeeding business day in the place of receipt.

Notices from Restricted Stock Award Agreement

You have been granted Restricted Stock (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award Agreement (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Notices. All notices, requests and other communications under this Agreement shall be in writing and shall be delivered in person (by courier or otherwise), mailed by certified or registered mail, return receipt requested, or sent by facsimile transmission, as follows: if to the Company, to: Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Michael W. Kosloske Telecopy: (877) 376-5832 with a copy to (which shall not constitute notice hereunder): Gary Raeckers if to the Participant, to the address that the Participant most recently provided to the Company, or to such other address or facsimile number as such party may hereafter specify for the purpose by notice to the other parties hereto. All such notices, requests and other communications shall be deemed received on the date of receipt by the recipient thereof if received prior to 5:00 p.m. on a business day in the place of receipt. Otherwise, any such notice, request or communication shall be deemed received on the next succeeding business day in the place of receipt.

Notices from Stock Appreciation Rights Award Agreement

You have been granted Stock Appreciation Rights (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award Agreement (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Notices. All notices, requests and other communications under this Agreement (other than a notice of exercise, which shall be provided in accordance with Section 3) shall be in writing and shall be delivered in person (by courier or otherwise), mailed by certified or registered mail, return receipt requested, or sent by facsimile transmission, as follows: if to the Company, to: Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Michael W. Kosloske Telecopy: (877) 376-5832 with a copy to (which shall not constitute notice hereunder): Gary Raeckers

Notices from Restricted Stock Award Agreement

You have been granted Restricted Stock (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award agreement (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Notices. All notices, requests and other communications under this Agreement shall be in writing and shall be delivered in person (by courier or otherwise), mailed by certified or registered mail, return receipt requested, or sent by facsimile transmission, as follows: if to the Company, to: Health Insurance Innovations, Inc. 15438 N. Florida Avenue, Suite 201 Tampa, Florida, 33613 Attention: Michael W. Kosloske Telecopy: (877) 376-5832 with a copy to (which shall not constitute notice hereunder): Gary Raeckers if to the Participant, to the address that the Participant most recently provided to the Company, or to such other address or facsimile number as such party may hereafter specify for the purpose by notice to the other parties hereto. All such notices, requests and other communications shall be deemed received on the date of receipt by the recipient thereof if received prior to 5:00 p.m. on a business day in the place of receipt. Otherwise, any such notice, request or communication shall be deemed received on the next succeeding business day in the place of receipt.