Eastern Uses in Date of Exercise Clause

Date of Exercise from Stock Appreciation Rights Award Agreement

You have been granted Stock Appreciation Rights (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Date of Exercise. The SARs shall be deemed to be exercised on the business day that the Company receives a fully executed and completed exercise notice. If an exercise notice is received on a day that is not a business day, or is received after 5:00 p.m., Eastern time, on a business day, then the SARs shall be deemed to be exercised on the first business day immediately following the day such notice is received by the Company.

Date of Exercise from Stock Appreciation Rights Award Agreement

You have been granted Stock Appreciation Rights (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award Agreement (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Date of Exercise. The SARs shall be deemed to be exercised on the business day that the Company receives a fully executed and completed exercise notice. If an exercise notice is received on a day that is not a business day, or is received after 5:00 p.m., Eastern time, on a business day, then the SARs shall be deemed to be exercised on the first business day immediately following the day such notice is received by the Company.

Date of Exercise from Stock Appreciation Rights Award Agreement

You have been granted Stock Appreciation Rights (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Date of Exercise. The SARs shall be deemed to be exercised on the business day that the Company receives a fully executed and completed exercise notice. If an exercise notice is received on a day that is not a business day, or is received after 5:00 p.m., Eastern time, on a business day, then the SARs shall be deemed to be exercised on the first business day immediately following the day such notice is received by the Company.

Date of Exercise from Stock Appreciation Rights Award Agreement

You have been granted Stock Appreciation Rights (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award Agreement (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Date of Exercise. The SARs shall be deemed to be exercised on the business day that the Company receives a fully executed and completed exercise notice. If an exercise notice is received on a day that is not a business day, or is received after 5:00 p.m., Eastern time, on a business day, then the SARs shall be deemed to be exercised on the first business day immediately following the day such notice is received by the Company.

Date of Exercise from Stock Appreciation Rights Award Agreement

You have been granted Stock Appreciation Rights (this Award) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the Plan) of Health Insurance Innovations, Inc. (the Company). Unless defined in this Award Agreement (including Attachment A, this Agreement), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail.

Date of Exercise. The SARs shall be deemed to be exercised on the business day that the Company receives a fully executed and completed exercise notice. If an exercise notice is received on a day that is not a business day, or is received after 5:00 p.m., Eastern time, on a business day, then the SARs shall be deemed to be exercised on the first business day immediately following the day such notice is received by the Company.