Alina Lee

Alina Lee

Founding Partner, Your Ad Attorney, LLC

Alina Lee formerly served as in-house corporate counsel and outside counsel to public and private corporations. She now focuses on serving as an outside general counsel to companies in the marketing, tech, and consulting space.

Expertise: Marketing Law, Contract Law, Intellectual Property, Legal Research

Location: Atlanta, Georgia

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Posts by Alina Lee

The Power of Contracts in a Prize-Based Marketing Campaign

Online sweepstakes are a common technique for businesses to grow customers and brand awareness while also raising funds. Ideally, these are a win-win for all parties: the business has a fun and accessible marketing scheme, and consumers get the excitement of participating in (and maybe winning) a low-stakes, high-value contest. However, when setting up a sweepstakes, it’s necessary to follow certain legal procedures.