Demand Media Inc. – 2010 Employee Stock Purchase Plan (February 23rd, 2017)
Leaf Group Ltd. (formerly known as Demand Media, Inc.), a Delaware corporation, hereby adopts the Leaf Group Ltd. 2010 Employee Stock Purchase Plan, effective as of October 28, 2010 (the "Adoption Date"), subject to stockholder approval.
Demand Media Inc. – Amended and Restated Leaf Group Ltd. 2010 Incentive Award Plan (February 23rd, 2017)
The purpose of the Amended and Restated Leaf Group Ltd. 2010 Incentive Award Plan (the "Plan") is to promote the success and enhance the value of Leaf Group Ltd. (formerly known as Demand Media, Inc.) (the "Company") by linking the individual interests of the members of the Board, Employees and Consultants to those of the Company's stockholders and by providing such individuals with an incentive for outstanding performance to generate superior returns to the Company's stockholders. The Plan is further intended to provide flexibility to the Company in its ability to motivate, attract, and retain the services of members of the Board, Employees and Consultants upon whose judgment, interest, and special effort the successful conduct of the Company's operation is largely dependent. The Plan amends and restates in its entirety the Leaf Group Ltd. 2010 Incentive Award Plan (the "Original Plan").