Salesforce.com Signs Definitive Agreement to Acquire ExactTarget the Combination of ExactTarget With Salesforce Will Create the Market and Technology Leader in Marketing ExactTarget, a Leading Cloud Marketing Platform, Is Used by More Than 6,000 Companies Including Coca-Cola, Gap and Nike to Manage Their Digital Marketing (June 4th, 2013)
SAN FRANCISCO and INDIANAPOLIS -June 4, 2013-Salesforce.com [NYSE: CRM], the world's #1 CRM platform (http://www.salesforce.com/), and ExactTarget [NYSE: ET], a leading cloud marketing platform, today announced that they have entered into a definitive agreement under which salesforce.com will acquire ExactTarget in a transaction valued at approximately $2.5 billion. Under the terms of the agreement, salesforce.com will commence a tender offer for all outstanding shares of ExactTarget for $33.75 per share, in cash. The transaction has been unanimously approved by the Boards of Directors of both companies.
For IMMEDIATE RELEASE ExactTarget Acquires iGoDigital to Deepen Web Capabilities, Add Predictive Analytics (October 11th, 2012)
Acquisition Extends ExactTargets Strength in Cross-Channel Marketing with Advanced Website Solutions, Predictive Analytics to Transform Data Into Personalized Marketing
For IMMEDIATE RELEASE ExactTarget Acquires Pardot, Announces Vision to Redefine Marketing Automation (October 11th, 2012)
Acquisition Extends ExactTargets Ability to Serve Both B-to-B and B-to-C Organizations with Advanced Automation, Cross-Channel Capabilities from a Single SaaS Platform
For IMMEDIATE RELEASE ExactTarget Announces Executive Leadership Team Promotions (October 3rd, 2012)
INDIANAPOLIS (Oct. 3, 2012) Global interactive marketing provider ExactTarget (NYSE: ET) announced today the promotion of two members of its executive leadership team.