Upscale Brand Segment definition
Upscale Brand Segment and “Upper-Upscale Brand Segment” mean the “upscale” and “upper-upscale” brand segments, respectively, of the hospitality industry as defined by ▇▇▇▇▇ Travel Research (or its successor). If at any time such segments are not then defined by ▇▇▇▇▇ Travel Research (or its successor), then such segments shall be replaced by comparable segments as are then defined by ▇▇▇▇▇ Travel Research (or its successor). In the event ▇▇▇▇▇ Travel Research (or its successor) ceases to define comparable segmentation or in the event that ▇▇▇▇▇ Travel Research (or its successor) ceases to exist, then the parties shall identify a replacement source and a replacement definition of segments comparable to “upscale” and “upper-upscale” as previously defined by ▇▇▇▇▇ Travel Research (or its successor). Any dispute regarding the selection of replacement definitions or sources shall be settled by Expert resolution in accordance with Section 22.5.
Examples of Upscale Brand Segment in a sentence
The distribution, marketing and advertising channels for all Projects shall be consistent with the positioning of the Licensed Business and Licensor Lodging Facilities in the Upscale Brand Segment and Upper-Upscale Brand Segment.