Upscale Brand Segment definition

Upscale Brand Segment and “Upper-Upscale Brand Segment” mean the “upscale” and “upper-upscale” brand segments, respectively, of the hospitality industry as defined by ▇▇▇▇▇ Travel Research (or its successor). If at any time such segments are not then defined by ▇▇▇▇▇ Travel Research (or its successor), then such segments shall be replaced by comparable segments as are then defined by ▇▇▇▇▇ Travel Research (or its successor). In the event ▇▇▇▇▇ Travel Research (or its successor) ceases to define comparable segmentation or in the event that ▇▇▇▇▇ Travel Research (or its successor) ceases to exist, then the parties shall identify a replacement source and a replacement definition of segments comparable to “upscale” and “upper-upscale” as previously defined by ▇▇▇▇▇ Travel Research (or its successor). Any dispute regarding the selection of replacement definitions or sources shall be settled by Expert resolution in accordance with Section 22.5.
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Examples of Upscale Brand Segment in a sentence

  • The distribution, marketing and advertising channels for all Projects shall be consistent with the positioning of the Licensed Business and Licensor Lodging Facilities in the Upscale Brand Segment and Upper-Upscale Brand Segment.

Related to Upscale Brand Segment

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