Unverified Claims definition
Unverified Claims. Many products promise to deliver results without providing any scientific evidence. Shampoo commercials that promise stronger, shinier hair do so without telling consumers why or how. • Stereotyping Women – Women in advertising have often been portrayed as sex objects or domestic servants. This type of advertising traffics in negative stereotypes and contributes to a sexist culture. • False brand comparisons – Any time a company makes false or misleading claims about their competitors they are spreading misinformation. • Children in advertising – Children consume huge amounts of advertising without being able to evaluate it objectively. Exploiting this innocence is one of the most common unethical marketing practices. In Figure 1.1 is shown the type of ethical marketing.