surreptitious advertising definition
surreptitious advertising means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the broadcaster to serve advertising and might mislead the public as to its nature. Such representation is considered to be intentional in particular if it is done in return for payment or for similar consideration;
surreptitious advertising means the display or other representation in words or pictures of goods, services, the trade mark or the activities of a producer of goods or a provider of services in programmes outside advertising slots when such representation is intended by the broadcaster to serve advertising and to deceive the public in this respect;
surreptitious advertising means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a
More Definitions of surreptitious advertising
surreptitious advertising means information disseminated in any form and by any means about a producer of goods or a provider of services, the name or activities or the trade mark thereof presented in a way that the user of advertising may fail to understand that it is advertising or may be misled as to the actual aim of the presented advertising. Such presentation of information shall be considered as surreptitious advertising in all cases where it is done in return for payment or for similar consideration.
surreptitious advertising means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the media
surreptitious advertising means the direct or indirect representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the media service provider to serve advertising and might mislead the public as to its nature. Such representation is considered to be intentional in particular if it
surreptitious advertising means information disseminated in any form and by any means about a producer of goods or a provider of services, the name, activities or trade mark thereof, presented in a form that consumers might fail to understand it being an advertising or that might mislead consumers as to the actual aim of such advertising. Such presentation of information is considered to be surreptitious advertising in all cases when it is done in return for payment or for similar consideration.
surreptitious advertising means representation through audio or visual means of goods, services or name, trademark and activities of a producer of goods or services in broadcasts which are not intended for advertising and where such representation might mislead the audience;
surreptitious advertising means the representation, within a programme, of products, services, name, trademark or activities of an undertaking which is the producer of goods or the provider of services, if the broadcaster's intention, prompted particularly by a remuneration or deriving other benefits, is to achieve the effect of advertising and if the general public may be misled as to the nature of such a broadcast.
surreptitious advertising means the verbal or visual presentation in programmes of a product manufacturer’s or a service provider’s products, services, trademark or business, where the presentation intentionally serves advertising purposes and the audience is liable to be misled about the nature of the presentation. Such presentation is regarded as intentional above all where it is in return for payment or similar consideration.