New Account Acquisition definition
New Account Acquisition means all activities connected with the development and implementation of marketing programs for the opening of new Accounts, including creative development, production, and distribution of advertising and marketing Solicitations offering Accounts to prospective customers and fulfillment packages to new Cardholders.
Examples of New Account Acquisition in a sentence
Citi Commerce will control, with reasonable input from ▇▇▇▇, the design and production of all materials (including all Solicitation, telemarketing scripts and fulfillment materials) for New Account Acquisition marketing and Cardholder Development; provided that such materials that include any of the ▇▇▇▇ ▇▇▇▇▇ will be presented to ▇▇▇▇ for its review and approval pursuant to Section 9.(b).
Citi Commerce and ▇▇▇▇ will meet on a periodic basis to review the marketing plan for New Account Acquisition and Cardholder Development.