Market Change definition
Examples of Market Change in a sentence
While it is anticipated that a Strategic Market Change will be national in scope, and that Licensor's response thereto will be similarly uniform, Licensor shall be entitled, subject to Section III.B.4., to respond under this Section III.H. to Strategic Market Changes affecting a more limited class or classes of markets.
For the purposes of this Section III.H., a "Strategic Market Change" shall mean any change in economic, demographic, technological, regulatory or competitive conditions which Licensor reasonably believes requires a material modification in the manner in which the Primary Services, the Core Products, the Additional Products or the Additional Services, or any of them, are marketed or delivered, in order to continue the successful promotion of the Marks to achieve or maintain the National Brand Goal.
In the event that a Catastrophic Market Change (as hereinafter defined) occurs with respect to the market in which a Leased Property is located, Lessor agrees, upon written request from Lessee, to consider in good faith marketing such Leased Property for sale to a third party; provided, however, that the Lessor shall have no legally binding obligation to market or sell the Leased Property.
If the Buyer seeks to amend the Agreement, the Buyer must demonstrate that the Market Change has had a material adverse impact on economic benefits flowing to ratepayers.
How Seller’s delivery obligation shall be redefined shall be determined by the nature of the Market Change while giving effect to the original intention of the Parties.