HomeStore Concept definition

HomeStore Concept means the image, technique, design, concept, and business methods developed by Licensor for the retail sale of Ashley Products and Accessories in retail furniture stores authorized to use the name Ashley Furniture HomeStore. The HomeStore Concept includes, but is not limited to, interior décor, color scheme, design, layout, signage, decorations, furnishings, purchasing methods and procedures, demographic information, computer systems and software, and other information systems, procedures, methods, and techniques that relate to the operation of the Retail Store, as defined herein, and Warehouse, as defined herein. The HomeStore Concept may, in Licensor’s sole and absolute judgment, be changed, modified, improved, and further developed by Licensor during the Term.
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Examples of HomeStore Concept in a sentence

  • Licensee has reviewed this Agreement in its entirety with its attorney and other advisors and has evaluated the HomeStore Concept, the financial investment required, and all business risks associated with owning and operating a retail furniture store in accordance with the terms and conditions of this Agreement.

  • Licensor hereby grants to Licensee, subject to the terms and conditions of this Agreement, a nonexclusive, limited sublicense to use the HomeStore Concept and the Marks, including the name ASHLEY FURNITURE HOMESTORE, during the Term in connection with the operation of the Licensed Business at the Authorized Location.

  • The interior and exterior décor and visual image of the Retail Store, including signage, must be created and maintained in accordance with the HomeStore Concept and all requirements set forth in the HomeStore Manual.

  • Additionally, the equipment, fixtures, furnishings, and signage at the Authorized Location as well as the design, appearance, size, and layout of the Retail Store must be created and maintained in accordance with the HomeStore Concept and all requirements set forth in the HomeStore Manual.

  • Licensor will not, during the Term, grant another license for, or operate for its own account or through an Affiliate, another retail furniture store using both the HomeStore Concept and the name “Ashley Furniture HomeStore” within the Licensed Territory, although the Licensed Territory may be modified as set forth in Section 15.

  • These changes may make it advantageous, for various reasons, including increasing the sales and market penetration of the Trademark Product Line Inventory, to open another retail furniture store using the HomeStore Concept within the Licensed Territory.

  • An integral part of the HomeStore Concept is the use of the Marks, as defined herein.

  • Licensee will operate a retail furniture store, having a minimum of 32,480square feet of retail floor space, at the Authorized Location, as defined herein, using the name Ashley Furniture HomeStore, the HomeStore Concept and the other Marks after the Effective Date in accordance with the terms and conditions of this Agreement.

  • Licensor has developed the HomeStore Concept, as defined herein, for the operation of retail furniture stores.