Gross Rating Point definition
Gross Rating Point means one exposure of the Advertising Spot to 1% of the Target Group: Adults 15-54;
Gross Rating Point means the viewers of a broadcast totalling one percent of adults, being of such age group as defined by the official television audience research undertaken in the Territory as amended from time to time; "INTELLECTUAL PROPERTY" means any patent, copyright, registered design, trade ▇▇▇▇ or other industrial or intellectual property right; -2- <PAGE> "RATE CARD" means the price list for Advertising slots agreed between Studio 1+1 Group and the Agent; "RESTRICTED INFORMATION" means any information which is disclosed to either party (Receiving Party) by the other (Disclosing Party) pursuant to or in connection with this Agreement (whether orally or in writing, and whether or not such information is expressly stated to be confidential or marked as such); "SALES BUDGET" means the forecast sales budget in US dollars for a calendar year to be agreed between Studio 1+1 Group and the Agent; "SERVICES" has the meaning given that term in Clause 3.1 of this Agreement; "STUDIO 1+1 GROUP" has the meaning given in the first paragraph of this Agreement; "TERRITORY" means Ukraine.