Genericization definition

Genericization and “Genericized” shall mean, with respect to a product, the capture by Generic(s) of at least *** (***%) of the market for such product, where such market is measured by the sum of (i) units for the branded product and (ii) units for the Generics.
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Examples of Genericization in a sentence

  • Five tactics to deal with the generics were set out in a document entitled "Report on the Genericization of Zantac in Canada" ("Report"): legal challenges, positioning, sales force, brand image, and investment in the brand, including the launch of an ultrageneric drug.

  • If a Promotable Differentiated Claim is obtained, the Major Detail commitment described in this Section 8.3(d) will begin in the *** calendar year after the Initial Product receives Regulatory Approval in the U.S., and will continue until, and terminate upon, the earlier of (i) Genericization of the reference listed drug for the Initial Product, (ii) Genericization of such Initial Product in the U.S., or (iii) the *** anniversary of the commencement of such obligation.

  • Genericization of new drugs is particularly intense in India, where more than 70% of the sample of newly approved drugs considered here are multisource, and sold by an average of eight distinct companies.

Related to Genericization

  • Generic means that no specific brand or name shall be included as part of the specifications unless such a brand or name is required to identify the intent of a purchase, order or proposal.

  • Product means any deliverable under the Contract, which may include commodities, services, technology or software.

  • Commercialization or “Commercialize” means any and all activities undertaken at any time for a particular Licensed Product and that relate to the manufacturing, marketing, promoting, distributing, importing or exporting for sale, offering for sale, and selling of the Licensed Product, and interacting with Regulatory Authorities regarding the foregoing.

  • Pharmaceutical Product shall have the meaning ascribed to such term in Section 3.1(hh).

  • Formulation means the combination of various ingredients designed to render the product useful and effective for the purpose claimed, or the form of pesticide as purchased by users;