Control Brand definition
Control Brand means those Trademarks and trade names which (i) are utilized by New Ralcorp and/or its subsidiaries on a line of products, the vast majority of which are sold utilizing Private Label Trademarks, which are typically offered by New Ralcorp to re-sellers of grocery products who normally do not utilize their own Private Label Trademarks on such grocery products, in lieu of a Private Label Trademark on such products and (ii) New Ralcorp and/or its subsidiaries do not themselves advertise to consumers.
Control Brand as defined in the Trademark Agreement.
Control Brand will mean Products whose labels are controlled by SFM and sold exclusively to SFM.