Consent Management Provider (or CMP) definition
Consent Management Provider (or CMP) means the company that centralizes and manages transparency for and consent of the end user. The CMP can read and update the legal basis status of Vendors on the GVL, and acts as intermediary between a Publisher, an end user, and Vendors to provide transparency, help Vendors and Publishers establish legal bases for processing, acquire user consent as needed, and communicate legal basis or consent status to the ecosystem. A CMP may be the party that surfaces, usually on behalf of the publisher, the UI/UX to a user, though it might also be another party. CMPs may be private or commercial. A private CMP means a publisher that implements its own CMP for its purposes. A commercial CMP offers CMP services to other parties. Unless specifically noted otherwise, these policies apply to both private and commercial CMPs.