Collective Advertising definition
Examples of Collective Advertising in a sentence
The Collective Advertising and Promotion Fund will be used for the design and production of advertisements, promotional materials, market studies, newsletters and the payment to CLF, its affiliates or advertising agencies for administrative expenses.
CWC shall deposit such funds into a designated and segregated account to be solely used by CWC for regional and/or national advertising and public relations campaigns ("Collective Advertising").
CLF reserves the right to require You to contribute (and You agree to pay to CLF) up to 2% of Your Gross Receipts as a contribution to the CLF Collective Advertising and Promotion Fund.
CLF agrees to spend all money collected from the Collective Advertising and Promotion Fund for regional and national advertising, public relations or promotional campaigns or programs which promote and enhance the image, identity and patronage of CLF restaurants.
CWC shall use the funds from the Collective Advertising Fee to provide such advertising and publicity campaigns (See paragraph 5.a.3).
You acknowledge that CLF will use its good faith discretion in the administration of the Collective Advertising and Promotion Fund and that CLF will not be required to allocate or spend money from the Fund to benefit any particular franchisee or group of franchisees on a pro rata basis.
CLF will make contributions to the Collective Advertising and Promotion Fund for each of its company-owned or affiliated restaurants in the same percentage as You will pay.