BSNA Business definition
BSNA Business means BSNA’s business of providing services to BSNA Client Bottlers, as such services are provided by BSNA as of immediately prior to the BSNA Agreement Effective Date or as of the Closing Date, as defined in the BSNA Purchase Agreement, as applicable.
Examples of BSNA Business in a sentence
Notwithstanding anything to the contrary herein, the Seller may terminate this license after the occurrence of any event caused by the Purchaser, the Company or any Affiliate thereof that has a negative effect on the goodwill associated with the BSNA Business Marks, provided the Seller has given the Purchaser written notice of such event and the Purchaser did not, or did not cause the Company to, remedy the situation within ten (10) days following such notice.
From and after the Closing Date, except as permitted in this Section 6.5, neither the Purchaser, the Company nor any of their Affiliates will have any rights to use the BSNA Business Marks without the prior written consent of the Seller.