Average Unit Rate definition
Average Unit Rate means the average of rates, in 30-second equivalents or other standard units, that were sold on a Station for a given day part in a given month, excluding the effects of sales orders related to direct response, barter, retransmission, under delivery weight, cross promotion between divisions and public service announcements.
Average Unit Rate means 75% of a number equal to (a) the total booked net revenue for commercial spots in a period divided by (b) the total number of commercial spots booked (including in such number bonus weight advertising spots granted in connection with such booked commercial spots) by third party advertising customers in such period.
Examples of Average Unit Rate in a sentence
For purposes of this Section 2.09(f), commercial spots shall be valued at the Average Unit Rate realized by Seller in the applicable market for the year to date through the end of October 2011 as measured as of the close of business on the last day of October 2011.
In the event that Affiliate packages any Sales with any other advertising sales (e.g., a sale on other media such as radio, print or a television station that is not a Station), then the commission as set forth in Section 9(d) will be payable on the amount of Net Sales on Stations included in such package; provided that such Sales must be priced at no less than the Average Unit Rate for similar Sales.