Average UMV (Unique Monthly Visitors) definition
Average UMV (Unique Monthly Visitors) means the average number of users and customers visiting our platform (websites and mobile application) per month in a particular period, excluding bots, based on Google Analytics data. Average UMV for a particular period is calculated by aggregating the UMV for each month within such period and dividing by the number of months. For 2020, 2019, 2018 and their respective semi-annual periods, Average UMV is calculated based on Google Analytics data; for the first half of 2021, Average UMV is calculated as a sum of Average UMV for the Cian Group (excluding the N1 Group) based on Google Analytics data and Average UMV for the N1 Group based on Yandex.Metrica data.
Average UMV (Unique Monthly Visitors) means the average number of users and customers visiting our platform (websites and mobile application) per month in a particular period, excluding bots, based on Google Analytics data. Average UMV for a particular period is calculated by aggregating the UMV for each month within such period and dividing by the number of months.