0001193125-25-158394 Sample Contracts

NIQ GLOBAL INTELLIGENCE PLC RESTRICTED SHARE UNIT AWARD AGREEMENT
Restricted Share Unit Award Agreement • July 14th, 2025 • NIQ Global Intelligence PLC • Services-computer programming, data processing, etc.

This agreement (this “Agreement”) evidences an award (the “Award”) of restricted share units granted by NIQ Global Intelligence plc (the “Company”) to the individual named above (the “Participant”), pursuant to and subject to the terms of the NIQ Global Intelligence plc 2025 Equity Incentive Plan (as amended from time to time, the “Plan”).

NIQ GLOBAL INTELLIGENCE PLC RESTRICTED SHARE AGREEMENT
Restricted Share Agreement • July 14th, 2025 • NIQ Global Intelligence PLC • Services-computer programming, data processing, etc.

This agreement (this “Agreement”) evidences the grant (the “Award”) of restricted and unrestricted PubCo Shares (as defined below) (such PubCo Shares collectively, the “Shares”) by NIQ Global Intelligence plc (the “Company”) to the Person named above (the “Participant”) in consideration for such Person’s provision of services to the Company, including in connection with the provision of services by the manager of such Person, James Peck (the “Manager”), pursuant to and subject to the terms of the NIQ Global Intelligence plc 2025 Equity Incentive Plan (as amended from time to time, the “Plan”).

TWELFTH AMENDMENT TO CREDIT AGREEMENT
Credit Agreement • July 14th, 2025 • NIQ Global Intelligence PLC • Services-computer programming, data processing, etc. • New York

CREDIT AGREEMENT, dated as of March 5, 2021 (this “Agreement”), by and among AI PAVE Dutchco III B.V., a private company with limited liability (besloten vennootschap met beperkte aansprakelijkheid) organized under the laws of the Netherlands (“Holdings”), Intermediate Dutch Holdings B.V., a private company with limited liability (besloten vennootschap met beperkte aansprakelijkheid) organized under the laws of the Netherlands (“Intermediate Dutch Holdings”), Indy US Holdco, LLC, a Delaware limited liability company (“US Top Borrower”), Indy US Bidco, LLC, a Delaware limited liability company (“US Bidco” and, prior to the consummation of the Closing US Merger (as defined below), the US Borrower), Nielsen Consumer Inc., a Delaware corporation (the “US Target” and, following the consummation of the Closing US Merger, the US Borrower), Indy Dutch Bidco B.V., a private company with limited liability (besloten vennootschap met beperkte aansprakelijkheid) organized under the laws of the Neth

NIQ Global Intelligence plc [•] Ordinary Shares Underwriting Agreement
Underwriting Agreement • July 14th, 2025 • NIQ Global Intelligence PLC • Services-computer programming, data processing, etc. • New York

NIQ Global Intelligence plc, an Irish public limited company (the “Company”), proposes to issue and sell to the several underwriters listed in Schedule 1 hereto (the “Underwriters”), for whom you are acting as representatives (the “Representatives”), an aggregate of [•] ordinary shares, nominal value $0.00001 per share (the “Ordinary Shares”), of the Company (the “Underwritten Shares”). In addition, the shareholder of the Company named in Schedule 2 hereto (the “Selling Shareholder”) proposes to sell to the several Underwriters up to an additional [•] Ordinary Shares (the “Option Shares”). The Underwritten Shares and the Option Shares are herein referred to as the “Shares”. The Ordinary Shares to be outstanding after giving effect to the issuance and sale of the Shares are referred to herein as the “Stock”.

DEED OF INDEMNIFICATION
Deed of Indemnification • July 14th, 2025 • NIQ Global Intelligence PLC • Services-computer programming, data processing, etc.

This Deed of Indemnification (“Deed”) is made as of , 20 by and between NIQ Global Intelligence plc, a public limited company incorporated in Ireland (registered number 605526) having its registered office at 10 Earlsfort Terrace, Dublin 2, D02 T380 (the “Company”), and , [a member of the Board of Directors/an officer/an employee/an agent/a fiduciary] (the “Indemnitee”).