Tel. 925.256,9003 FAX 925.256.9021 www.baybizcr.com Mr. Christopher Reed, President. Reed's, Inc. 13000 S. Spring Street Los Angeles, Ca 90061 Re: Line Increase Dear Mr. Reed, The Loan And Security Agreement between Bay Business Credit and Reed's,...

                                                                   Exhibit 10.17

October 21, 2004

                                                             BAY BUSINESS CREDIT
                                                            0000 Xxxxx Xxxx #000
                                                     Xxxxxx Xxxxx, XX 00000-0000

                                                               Tel. 925.256,9003
                                                               FAX 000.000.0000
                                                               xxx.xxxxxxxx.xxx

Mr. Xxxxxxxxxxx Xxxx, President.
Xxxx'x, Inc.
00000 X. Xxxxxx Xxxxxx
Xxx Xxxxxxx, Xx 00000

Re: Line Increase

Dear Xx. Xxxx,

The Loan And Security Agreement between Bay Business Credit and Xxxx'x, Inc.
dated June 2, 2003 shall be amended upon receipt by Bay Business Credit of one
copy of this executed amendment and a 1% fee on the amount of the increase.

Paragraph 1. Loans is amended to provide "Maximum Aggregate Line of
$1,100,000-00. (***0NE MILLION ONE HUNDRED THOUSAND DOLLARS***)..."

In all other respects the Loan And Security Agreement shall remain the
unchanged.


                                        Very Truly Yours,


                                        /s/ Xxxxxxx Xxxxxxxx
                                        ----------------------------------------
                                        Xxxxxxx Xxxxxxxx
                                        President


                                        Acknowledged and Agreed
                                        Xxxx'x Inc.


                                        By: /s/ Xxxxxxxxxxx Xxxx
                                            ------------------------------------
                                            Xxxxxxxxxxx Xxxx
                                            President