Bonus Plan

2012 Bonus Plan

by Millennial Media
March 15th, 2012

Exhibit 10.17

 

2012 Bonus Plan

 

·                  Bonus Pool is funded by achievement of corporate plan, with pro-rata payment for achievement between 50% -100% and between 100% - 150%.

 

·                  Individual performance will be measured by CEO evaluation of executive’s demonstration of Leadership, Leverage and Results and specific MBOs established by the CEO and included in CEO’s recommendation to the Compensation Committee.

 

·                  Maximum plan funding is 150% of target, but individual bonus awards can exceed 150% of target with CEO recommendation and with Compensation Committee approval.

 

·                  The Compensation Committee will establish for each executive a target bonus expressed as a percentage of his annual salary.

 

·                  Target Revenue and EBITDA targets will be based on the budget approved by the board for 2012.

 

Pool Funding

 

 

 

 

 

Performance Tiers

 

Corporate Plan

 

Plan
Weight

 

Threshold
50% Payout if results

above following but
below plan/target

 

Target
100% Payout Target

 

Stretch
150% payout target

 

Revenue

 

60%

 

89.5% of plan

 

100% of plan

 

109.5% of plan

 

EBITDA

 

20%

 

(300)% of plan

 

100% of plan

 

350% of plan

 

Discretionary evaluation and MBOs from CEO

 

20%

 

TBD

 

TBD

 

TBD