ON-LINE SHOPPING MALL COLLABORATIVE PARTNERSHIP AGREEMENT
SK Corporation ("SK") and Gmarket Inc. ("Gmarket") enter into this On-Line
Shopping Mall Collaborative Partnership Agreement ("Agreement") based on mutual
good faith, as follows. SK and Gmarket shall be respectively referred to as a
"Party" and collectively, the "Parties."
Article 1 (Purpose)
The purpose of this Agreement is to set forth necessary matters, including the
Parties' rights and obligations, and to promote mutual benefit in connection
with the operation of the Gmarket shopping mall (xxx.xxxxxxx.xx.xx) ("Gmarket")
within the on-line shopping mall operated by SK (xxx.xxxxxxxxxxx.xx.xx)
("Cashbagmall") to enable customers of the Cashbagmall to use the Gmarket.
Article 2 (Description of Collaboration)
(1) The activities to be performed by Gmarket in accordance with this
Agreement shall be the following:
i. To link Gmarket within Cashbagmall in a manner separately
designated by SK (provided, the linked Gmarket mall under this
subparagraph shall include any and all products and relevant
contents of Gmarket operated by Gmarket);
ii. To sell, settle accounts and deliver products through the linked
iii. To maintain and repair the system under its control to allow
steady operation of the linked Gmarket mall; and
iv. To conduct activities separately agreed upon by both Parties in
relation to the operation of the linked Gmarket mall.
(2) The activities to be performed by SK in accordance with this Agreement
shall be the following:
i. To provide assistance, including set up of its system, necessary
for Gmarket to link Gmarket within Cashbagmall; and
ii. To maintain and repair the system under its control and to assist
relevant technology to facilitate steady operation of the linked
(3) Any cost incurred to conduct the activities provided under Paragraphs
(1) and (2) shall be borne by the respective Party. However, in case
both Parties agree to conduct common promotional activities as part of
the collaboration, the relevant cost shall be settled by separate
Article 3 (Compliance)
(1) Gmarket shall continuously maintain and renew the contents of the
linked Gmarket mall within Cashbagmall in accordance with this
Agreement and do its best to activate sale of products through the
linked Gmarket mall.
(2) Gmarket shall daily provide SK with details of product sale
(customers' purchase details) that took place at the linked Gmarket
mall in a form separately agreed upon by both Parties.
(3) Gmarket shall handle (i) advertisement, purchase, payment and delivery
of products sold at the linked Gmarket mall and (ii) inquiries and
claims raised by customers in relation to the use of the linked
Gmarket mall, at its cost and responsibility, and shall establish and
operate a contact point for counseling customers to conduct the
(4) Gmarket shall display at the linked Gmarket mall its company name,
address, telephone number, fax number, e-mail address and its contact
point for counseling customers and any change thereof to allow
customer easy access to such information and shall take all necessary
measures to prevent any misunderstanding that SK is the producer or
the seller of the products sold at the linked Gmarket mall.
Article 4 (Commission)
Gmarket shall monthly pay to SK an amount equivalent to 2.5% of the monthly
sales ("Commission", VAT inclusive) generated at the linked Gmarket mall in
consideration of the operation of Gmarket within Cashbagmall in accordance with
Article 5 (Calculation and Settlement)
(1) SK and Interpark Gmarket shall calculate the Commission for the
relevant month as of the end of every month, and Gmarket shall
transfer the Commission confirmed and determined by both Parties to a
bank account designated by SK in cash by the 25th date of the next
(2) If a customer cancels purchase of products at the linked Gmarket mall
after the settlement thereof under paragraph (1), the cancellation
shall be reflected in the next calculation, unless otherwise agreed
between both Parties.
(3) A Party contesting the settlement under paragraph (1) shall file its
claim within 15 days from the date of completion of settlement, and if
the settlement is found by both Parties to be erroneous, the amount of
the relevant difference shall be reflected in the next settlement.
(4) If the settlement under paragraph (1) is delayed, Gmarket shall pay a
default interest (defaulted principal x default interest rate x number
of defaulted days/365) for the number of delayed days to SK. In such
case, the default interest rate shall be the average interest rate of
general loans of a bank designated by SK.
Article 6 (Guarantee)
(1) Gmarket shall comply with the relevant laws and regulations and
government authorities' orders and guidance in providing products,
advertisement and information to customers through the linked Gmarket
mall and shall do its best to provide customers with high-class
products and information. Specifically, Gmarket shall not engage in
any of the following conducts, and any breach thereof discovered by SK
may lead to immediate suspension of the collaboration contemplated in
i. Selling products prohibited by the laws and regulations or
engaging in conduct against the public order and morals;
ii. Displaying false, exaggerated, deceptive, unfairly comparing or
slandering marks or advertisements to deceive or mislead
iii. Disseminating false information or damaging a third party's
reputation or credit;
iv. Infringing upon a third party's intellectual property right,
including copyright; or
v. Infringing on the rights of SK, customers or a third Party.
(2) In the event a customer or a third party starts legal or substantial
disputes against SK in connection with paragraph (1) above, Gmarket
shall indemnify and hold harmless SK therefrom and solve the disputes
at its cost and responsibility and compensate SK for any damage
Article 7 (Cooperative Matters)
(1) SK and Gmarket shall faithfully perform their own duties provided in
this Agreement and shall immediately inform the other party of any
impediments arising in connection with the operation of Cashbagmall
and the linked Gmarket mall and shall expeditiously correct such
impediments to minimize any inconvenience to customers.
(2) SK and Gmarket may not use the other Party's business name, trademark
and logo, etc. at either's own on-line or off-line places of business,
without prior consent by the other Party.
(3) SK and Gmarket shall provide customers using the linked Gmarket mall
under this Agreement with the same Cashbag service under the
"OKCashbag Service Collaboration Agreement" and supplementary
agreements thereto existing between both Parties, provided, that the
payment of the Cashbag Points, the Used Points and the Service
Commission, due under those existing agreements shall be calculated
and settled in accordance with the existing Agreement.
(4) SK and Gmarket shall refrain from any conduct that is damaging to the
other Party's image or reputation and shall faithfully perform the
Article 8 (Confidentiality)
(1) "Confidential Information" under this Agreement shall refer to any and
all business secret and know-how of the other Party that is provided
the other Party, or gained by the gaining Party in connection with
this Agreement, in oral, written or computer file form, irrespective
of the type and manner, and shall include the details of the rights
and obligations of both Parties under this Agreement.
(2) Each party shall not use the Confidential Information for purposes
other than those set forth in this Agreement. Further, each party
shall not copy, reproduce, process, provide, sell or announce to a
third party the Confidential Information without prior written consent
by the other Party, and shall be held responsible for any intentional
or negligent disclosure of the Confidential Information.
Article 9 (Term)
This Agreement shall be effective for one year from the date of execution hereof
and shall be renewed year by year under the same conditions, unless either Party
notifies the other Party of its intention not to extend the Agreement in writing
by not later than 30 days prior to the expiration hereof.
Article 10 (Termination)
(1) In the event a party breaches or delinquently performs its obligation
under this Agreement, the other Party may demand correction or
improvement thereof in writing or by phone, and if the responsible
Party fails to correct or improve within 7 days therefrom, the other
Party may terminate this Agreement by a written notice.
(2) In the event either Party becomes subject to any of the following, the
other Party may immediately terminate this Agreement by a written
i. An application for bankruptcy, composition, corporate
reorganization, workout or any other similar procedure is filed
or the proceeding starts;
ii. Major assets or business is transferred to a third party;
iii. Major assets are subject to attachment, provisional attachment,
provisional disposition or auction;
iv. suspension of operation or cancellation of business license, etc.
by the relevant authorities;
v. deterioration of financial condition rendering performance of
this Agreement impracticable, such as default on payment
obligation to the other Party or to a third party arising from
any other transactions than that of this Agreement without
justifiable cause or dishonor of negotiable securities such as
notes and checks; or
vi. occurrence of any other cause that obstructs the achievement of
the purpose of this Agreement.
(3) Both Parties may terminate this Agreement at any time upon written
(4) In the event this Agreement is terminated pursuant to paragraphs (1)
through (3), each Party's liability to the other Party shall be
accelerated and shall be deemed due on the date of termination.
Article 11 (Confirmed Matters)
(1) Expiration of the term as provided by Article 9 and termination of the
Agreement in accordance with the provisions of Article 10 shall not
affect both Parties' claims, liabilities or claim for damages that
arose prior to such
expiration or termination.
(2) Even though this Agreement is expired or terminated, Articles 6, 12,
13(7) and 13(8) shall continue to be effective and Article 8 shall
survive the termination of this Agreement for 5 years.
Article 12 (Compensation for Damage)
A Party that has breached its obligations under this Agreement and caused damage
to the other Party shall compensate the other Party for such damage (including
damage to the other Party's reputation or image).
Article 13 (General Provisions)
(1) This Agreement constitutes the entire agreement between the Parties
and all prior written or oral agreement existing between the Parties
regarding the subject matter of this Agreement shall become null and
void and be replaced hereby.
(2) Each party enters into this Agreement as an independent contractor and
shall not be deemed as the agent or representative of the other Party
for any purpose in exercising the rights and obligations hereunder. No
party shall have any authority to represent, impose legal or de facto
responsibility on or bind the other Party.
(3) Each party shall notify the other party in writing or by phone within
5 days of any of the followings:
A. Change of company name;
B. Determination to go out of business, to change type of business
or on merger/acquisition;
C. Change of the representative, business registration number and
D. Any cause listed in each subparagraph of Article 10(2); or
E. Any matter likely to affecting the performance of this Agreement.
(4) The Parties acknowledge that a Party's waiver of exercise of any legal
contractual remedy against the other Party's breach of this Agreement
shall not constitute a waiver of the Party's rights against the other
Party under this Agreement.
(5) Neither Party may transfer or provide as security any right under this
Agreement to a third party without prior written consent of the other
Party nor allow a third party to undertake any obligation under this
(6) This Agreement may be modified or amended only by both Parties'
(7) This Agreement shall be governed by the laws of the Republic of Korea,
and any unclear matter in this Agreement shall be interpreted in
accordance with the laws, regulations and commercial practices of
(8) Any disputes arising between the Parties in connection with this
Agreement shall be resolved through consultation between the Parties,
failing which, the dispute shall be submitted to the jurisdiction of
the Seoul Central District Court as the court of first instance.
IN WITNESSETH WHEREOF, confirming that the Agreement reflects their intention,
the Parties have executed, signed and affixed their seals to two copies of this
Agreement and shall respectively keep one copy.
December 15, 2005
99 Seorin-Dong, Jongro-Gu, Seoul
Hun Xxxx Xxxx, Representative Director (company seal)
6th Fl., Nam Seoul Bldg., 1304-3 Seocho-Dong, Seocho-Gu, Seoul
Young Bae Ku, Representative Director (company seal)