Common use of Trademark Registration Clause in Contracts

Trademark Registration. As soon as practicable following the date hereof, Buyer shall prepare, and Parent and Seller shall use commercially reasonable efforts to file, or cause the Company and the Subsidiaries to file, as directed in writing by Buyer, a U.S. federal trademark registration for the "ShowPlace Theatres" common law trademark. Buyer shall pay all Expenses incurred in connection with preparing such filing and shall promptly pay or reimburse Seller, the Company and the Subsidiaries, as applicable, for any reasonably documented expenses incurred thereby in connection with filing such registration. Seller shall use commercially reasonable efforts to assist Buyer in the preparation of such filing with respect to the details of such application. For the avoidance of doubt, any failure to file such registration with, or to obtain the approval of such registration from, any applicable Governmental Body, other than any such failure resulting from the failure of Seller, the Company, or any Subsidiary to use its commercially reasonable efforts in accordance with the terms of this Section 6.8, shall not be deemed a breach of this Section 6.8.

Trademark Registration. As soon as practicable following the date hereof, Buyer shall prepare, and Parent and Seller shall use commercially reasonable efforts to file, or cause the Company and the Subsidiaries to file, as directed in writing by Buyer, a U.S. federal trademark registration for the "“ShowPlace Theatres" ” common law trademark. Buyer shall pay all Expenses incurred in connection with preparing such filing and shall promptly pay or reimburse Seller, the Company and the Subsidiaries, as applicable, for any reasonably documented expenses incurred thereby in connection with filing such registration. Seller shall use commercially reasonable efforts to assist Buyer in the preparation of such filing with respect to the details of such application. For the avoidance of doubt, any failure to file such registration with, or to obtain the approval of such registration from, any applicable Governmental Body, other than any such failure resulting from the failure of Seller, the Company, or any Subsidiary to use its commercially reasonable efforts in accordance with the terms of this Section 6.8, shall not be deemed a breach of this Section 6.8.