To Fyber Sample Clauses

To Fyber. Subject to these T&Cs and for the duration of the Term, Publisher grants to Fyber the right and license, in Fyber’s sole discretion, to: (a) select and publish Ads within the Publisher Properties; (b) promote, market, and sell to Advertisers and to their advertising agencies or affiliates the rights to place and publish Ads within the Publisher Properties; (c) measure Tracking Data and share such data with Advertisers, to the extent necessary to provide, maintain and improve the Fyber Platform and the Service; and (d) to access the Publisher Properties, including any password protected area thereof, for the purpose of serving Ads and collecting Tracking Data. Subject to the rights granted herein, nothing contained in this Section 3.2 shall transfer any right, title, or interest in or to the Publisher Properties and, as between Publisher and Fyber, Publisher and its suppliers retain all right, title and interest in and to the Publisher Properties.
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To Fyber. Subject to these T&Cs and for the Term, Publisher grants to Fyber the non-exclusive, royalty-free, and worldwide right and license to (a) select and serve Ads on the Publisher Properties in Fyber’s reasonable discretion (subject to any deviating agreement between the Parties); (b) promote, market, and sell to Advertisers the Inventory for the placement of Ads in Fyber’ sole discretion; and (c) to access the Publisher Properties, including any password-protected area thereof, for the purpose of serving Ads and collecting Tracking Data. Publisher grants Fyber a non-exclusive, royalty-free, worldwide, transferable, sub-licensable, and perpetual right to (a) track, collect, analyze, combine with any other data of Fyber or any third parties (including Mediation Partners) and otherwise use the Publisher Data, User Data (provided by Publisher to Fyber) and Mediation Data for providing the Services; for generally enhancing, improving, and optimizing the Services; for statistical purposes; market research and bench marking of Fyber, including the right to provide and sublicense Tracking Data to Advertisers for their advertising purposes and to Mediation Partners of Fyber for optimization and benchmarking purposes. Subject to the rights granted herein, nothing contained in this section 3.2 shall transfer any right, title, or interest in or to the Publisher Properties. Except for the foregoing license, Publisher and its suppliers retain all right, title, and interest in and to the Publisher Properties.
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Related to To Fyber

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