The Web what’s new in Web 2.0? One of the most interesting phenomena regarding the web is represented by Web 2.0, also called the wisdom Web, people-centric Web, participative Web, and read/write Web (Xxxxxxxxx, 2007). The term "Web 2.0" refers to changes in the ways software developers and end-users use the web and the internet as a platform. Although there is not full agreement on a definition, it is a fact that Web 2.0 is perceived as a second phase in the web’s evolution, in which web based service have the characteristic of aiming to facilitate collaboration and sharing between users, letting them engage in an interactive and collaborative manner, giving more emphasis to social interaction and collective intelligence. Fig. 1. Comparison between Web 1.0 and Web 2.0. Web 2.0 websites represent more than just a searchable container for information. They can make the network e.g. a platform for computing, allowing users to run software applications entirely through a browser (as in Google Docs2). These sites may have an “architecture of participation” that encourages users to add value to the application as they use it. This is clearly different from what happens in traditional websites, in which visitors can only view information, while contents can only be added and modified by the site’s administrator. Common characteristics found in Web 2.0 websites are: • Syndication and aggregation of data in RSS or Atom feeds; • Human readable URLs; • Folksonomies, also known as collaborative tagging, social indexing, meaning collaboratively creating and managing tags to annotate and categorize content in the form of tags or tagclouds, for example; • Wiki or forum software to support user generated content; • Weblog publishing; • Mashups, merging content from different sources. 2 xxxx://xxxx.xxxxxx.xxx/ , last visited on 2012-05-18 Some examples of Web 2.0 sites are: • Google Docs, which makes the internet a platform for authoring documents and spreadsheets and allows to share them with users within a community; • iTunes3, mainly because of its music-store portion; • Flickr4 and Panoramio5, which benefit from their shared photo-database and from its community- generated tag database; • eBay6, Wikipedia7, del.icio.us8, Skype9, which enable sharing human connections and establishing networks through Web 2.0, growing in effectiveness the more people use them. • YouTube10, Facebook11, Twitter12.
The Web. Whenever a licensed entity owns a Web page or controls its content, every viewable page should include (or link to) full disclosure. A "viewable page" is one that may or may not scroll beyond the borders of the screen and includes the use of framed pages. E-mail, Newsgroups, Discussion Lists, Bulletin Boards: These formats require full disclosure at the beginning or end of each message. Instant Messages: Full disclosure is not required in this format if the licensed entity provided the written full disclosures via another format or medium (e.g., e-mail or letter) prior to providing, or offering to provide, licensable services. Chat: Full disclosure is required prior to providing, or offering to provide, licensable services during the chat session or in text visible on the same Web page that contains the chat session, if the licensed entity controls the website hosting the chat session. VON (Voice Over Net): • Advertising - "audible" full disclosure is required prior to the advertising message or disclosure text visible on the same Web page that contains the VON session (if applicable). • Messaging - "audible" full disclosure is not required if full written disclosure was provided via another medium (i.e. e-mail, letter) prior to providing, or offering to provide, licensable services. Multimedia Advertising (e.g. Web based, executable e-mail attachments, etc.): Full disclosure should be visible as part of the advertising message.
