The Hotel System. We and our affiliates have designed the Hotel System so that the public associates Hyatt Place Hotels with high quality standards. The Hotel System now includes: (a) the trade names, trademarks, and service marks “Hyatt Place” and such other trade names, trademarks, service marks, logos, slogans, trade dress, domain names, and other designations of source and origin (including all derivatives of the foregoing) that we periodically develop and designate for use in connection with the Hotel System (collectively, the “Proprietary Marks”); (b) all copyrightable materials that we periodically develop and designate for use in connection with the Hotel System, including the Manual (as defined below), videotapes, CDs/DVDs, marketing materials (including advertising, promotional, and public relations materials), architectural drawings (including all architectural plans, designs, and layouts such as, without limitation, site, floor, plumbing, lobby, electrical, and landscape plans), building designs, and business and marketing plans, whether or not registered with the U.S. Copyright Office (“Copyrighted Materials”); (c) all materials and other information that we designate as “confidential” orally or in writing or which, under the circumstances surrounding disclosure, ought to be treated as confidential, including all operations information, confidential manuals, revenue information, specifications, procedures, and business, marketing and other plans, as more fully identified in Section 5F of this Agreement (collectively, “Confidential Information”); (d) a national toll-free number for, and other aspects of, the central reservation system, as we renovate and modify it from time to time (“CRS”); (e) a global distribution system, as we renovate and modify it from time to time (“GDS”); (f) the national directory of Hyatt Place Hotels (which, at our option, also may be associated with any other hotel brand or other business that we or our affiliates own, operate, franchise, license or manage) (the “National Directory”); (g) management, personnel, and operational training programs, materials, and procedures; (h) standards, specifications, procedures, and rules for operations, marketing, construction, equipment, furnishings, and quality assurance (collectively, “System Standards”) described in our confidential manuals, as amended from time to time (collectively, the “Manual”), or in other written or electronic communications; and (i) marketing, advertising, and promotiona...
The Hotel System. We have designed the Hotel System so that the public associates the Hotels with high quality standards. The Hotel System includes, without limitation: (i) the tradenames, trademarks, and service marks "Best Inns of America" and "Best Suites of America" and such other tradenames, trademarks, and service marks we hereafter designate for use with the Hotel System (collectively, the "Proprietary Marks"); (ii) prototypical architectural plans, designs and layouts, including, without limitation, site, floor, roof, plumbing, lobby, electrical and landscape plans; (iii) a national toll free number system for central reservation referrals, as renovated by us from time to time (collectively, the "CRS"); (iv) the national Best directory (the "National Directory"); (v) management, personnel and operational training programs, materials and procedures; (vi) standards and specifications for operations, marketing, construction, equipment and furnishings described in our confidential manuals, as amended by us from time to time (collectively, the "Manual"); and (vii) marketing, advertising and promotional programs.
The Hotel System. We have designed the Hotel System so that the public associates the Hotels with high quality standards. The Hotel System includes, without limitation: (i) the tradenames, trademarks, and service marks "Microtel Inn," "Microtel Inn and Suites" and "Microtel Suites" and such other tradenames, trademarks, and service marks we hereafter designate for use with the Hotel System (collectively, the "Proprietary Marks"); (ii) prototypical architectural plans, designs and layouts, including, without limitation, site, floor, roof, plumbing, lobby, electrical and landscape plans; (iii) a national toll free number system for central reservation system, as renovated by us from time to time (collectively, the "CRS"); (iv) the national Microtel directory (the "National Directory"); (v) management, personnel and operational training programs, materials and procedures; (vi) standards and specifications for operations, marketing, construction, equipment and furnishings described in our confidential manuals, as amended by us from time to time (collectively, the "Manual"); and (vii) marketing, advertising and promotional programs.
The Hotel System. We have designed the Hotel System so that the public associates the Hotels with high quality standards. The Hotel System includes, without limitation: (i) the tradenames, trademarks, and service marks "Best Inns," "Best Suites," "Best Inns & Suites," "Best Hotel" and "Best Hotel & Suites" and such other tradenames, trademarks, and service marks we hereafter designate for use with the Hotel System (collectively, the "Proprietary Marks"); (ii) prototypical architectural plans, designs and layouts, including, without limitation, site, floor, roof, plumbing, lobby, electrical and landscape plans; (iii) a national toll free number system for central reservation referrals, as renovated by us from time to time (collectively, the "CRS"); (iv) the national Best directory (the "National Directory"); (v) management, personnel and operational training programs, materials and procedures; (vi) standards and specifications for operations, marketing, construction, equipment and furnishings described in our confidential manuals, as amended by us from time to time (collectively, the "Manual"); and (vii) marketing, advertising and promotional programs.
The Hotel System. We have designed the Hotel System so that the public associates the Hotels with high quality standards. The Hotel System includes, without limitation: (i) the tradenames, trademarks, and service marks "Hawthorn Suites", "Hawthorn Suites LTD.", "Hawthorn Inn & Suites", "Hawthorn Hotel & Suites" and "Hawthorn Suites Golf Resort" and such other tradenames, trademarks, and service marks we hereafter designate for use with the Hotel System (collectively, the "Proprietary Marks"); (ii) prototypical architectural plans, designs and layouts, including, without limitation, site, floor, roof, plumbing, lobby, electrical and landscape plans; (iii) access to a centralized reservation system ("CRS"); (iv) the national Hawthorn directory (the "National Directory"); (v) management, personnel and operational training programs, materials and procedures; (vi) standards and specifications for operations, marketing, construction, equipment and furnishings described in our confidential manuals, as amended by us from time to time (collectively, the "Manual"); and (vii) marketing, advertising and promotional programs.
