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limitation search engine text ads, Publisher or Marketing Affiliate shall not:\n(a) Use for any purpose Google Search Advertising (AdWords).\n(b) Use any technique that generates organic or paid search results based on any Marks of Purality Health or any brand name of Purality Health.\n(c) Use any technique that generates organic or paid search results based on the Marks of any competitor of Purality Health or any brand name of any competitor of Purality Health, or any other third party.\n(d) Display search results under any \u201cnegative keywords\u201d provided by Purality Health.\n(e) Directly link any search results to a web site hosted and/or operated by Purality Health.\n(f) Engage in the practices known as \u201cdouble serving \u201c and \u201ccloaking\u201d where a marketer uses its own jump page to then link into Purality Health\u2019s web page via pre-pop functionality.\n(g) Use any advertising method or engage in any activity that is prohibited by or violates the 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