Scenario thinking Sample Clauses

Scenario thinking. Practical Approaches to the Future. Palgrave MacMillan, Houndmills, Basingstoke, Hampshire, p. 92. language that the audience understands, addressing the very same issues they are facing. In that sense, communication needs of citizens and businesses are in general different from those of judicial or legal professionals, as they require simplified communications with respect to language, terminology, and visualisation to call for action. However, just ‘knowing’ about the project’s audiences’ needs in theory is not enough. What is essential to the communication process is an understanding of the stakeholder’s interest, motivations, and internal/external drivers to achieve effective dissemination and prioritisation of the information to be communicated. Communication too often focuses on finding the right words though. Certainly, they are important to a great extent, but what is more important is the story the project is trying to tell. That is the most essential and should always be the starting point for every project communication. The story-telling process should be shaped around the needs of the audiences affected by the project scope rather than around the scope of the activities as such. The dynamics of the change218 should be considered as a characteristic of the people’s attitude towards the outcomes of a cyberjustice project, as people are almost always reacting with some degree of discomfort to the transformation process. People typically express a variety of concerns with regards to information they are given about the new system or workflow; existing commitments and how the transformation would affect their routines; timing of the change; relevance and impact of the change; collaboration and support during transition periods; and so on. All these concerns need to be tackled when communicating the change. Communication processes must be purposeful and timely. By checking the relevance and the timely manner of each message as well as its importance to the specific group addressed and the narrative of the respective profession, one should narrow the project story down to the essential points that are truly significant to that group. The effectiveness of the messages should be evaluated through the prism of expectations. Thus, it is important to create a realistic understanding of the project stages, its outputs and impact. Communication with stakeholders must be open, and honest. It should underline inclusiveness, cooperation, and engagement, supple...

Scenario thinking. Practical Approaches to the Future. Palgrave MacMillan, Houndmills, Basingstoke, Hampshire