Restrictions on Use of Third Party Ad Servers and Tracking Mechanisms by Advertiser Sample Clauses

Restrictions on Use of Third Party Ad Servers and Tracking Mechanisms by Advertiser. The use of any ad or image servers in connection with any Services (including Display Services) shall be subject to the prior review and approval of Publisher at its sole discretion. An ad server or ad tag shall not contain or enable any sort of End User tracking or other type of measurement mechanism in relation to an end user’s browser without disclosure of such functionality to Publisher. The use of any type of ad tag, pixel, cookie or other tracking or monitoring device or mechanism of Advertiser in relation to any Advertising must be pre-approved by Publisher. Without limiting the foregoing, the approval by Publisher of any such ad server or information-collecting mechanism on Publisher Properties shall be conditioned upon Advertiser’s certification that any consumer or End User Information or data gathered, obtained or derived by Advertiser in connection with the use of any such server or mechanism (i) shall be used in an anonymized form exclusively for the purpose of validating the fulfillment of the Services addressed in the particular Order to which the data relates; (ii) shall not be retained any longer than absolutely necessary for that sole purpose; and (iii) its use and collection complies with all applicable regulations, guidelines, or best practices, including those applicable to privacy and data prote ction, including Publisher’s Privacy Policy (including compliance with opt-outs) and the terms of this Agreement. Advertiser agrees that it will cause its vendors and contractors to comply herewith.