Proprietary Marks Intellectual Property Sample Clauses

Proprietary Marks Intellectual Property. 10.01 Proprietary Marks ----------------- A. During the Term of this Agreement, the Hotel shall be known as a Marriott Hotel, with such additional identification as may be agreed to by Owner and Management Company to provide local identification. If the name of the Marriott Hotel System is changed, Management Company shall have the right to change the name of the Hotel to conform thereto. B. The name "Marriott," whether used alone or in connection with another word or words, and all other Proprietary Marks shall in all events remain the exclusive property of Management Company and its Affiliates. Owner shall have no right to use the Marriott name or any other Proprietary ▇▇▇▇; provided, however, that Owner shall have the right, during the Term of this Agreement, to have Proprietary Signage installed (in strict conformance with the specifications provided by Management Company prior to the Effective Date, or subsequent specifications provided by Management Company from time to time during the Term) in the Hotel and on the Site. C. Except as provided in Section 10.02, upon Termination, any use of or right to use the Marriott name or any other Proprietary ▇▇▇▇ by Owner under this Agreement shall immediately cease. As of the date of Termination, Management Company shall remove all Proprietary Signage from the Hotel and from the Site (and from any locations other than the Site). The cost of such removal shall be paid as set forth in Section 4.02 E. D. Notwithstanding the foregoing, those trademarks, trade names, symbols, logos and designs which are specifically listed on Exhibit "F" shall be deemed "Proprietary Marks" only during the Term of this Agreement; upon a Termination, the exclusive control of such Proprietary Marks shall revert to Owner.