Promotional Plan. AOL shall provide online promotion for the Online ---------------- Area across the AOL Network using promotional placements chosen from time to time by AOL in its reasonable discretion from the list of placements set forth in Exhibit B (the "Promotional Plan"). The Parties shall also mutually agree on the extent to which Preview may be entitled to Travel Channel pop-ups, subject to AOL's internal testing regarding the efficacy and consumer acceptance of such pop-ups for partners in the Travel Channel. On a periodic basis, no less than quarterly, the parties shall review and modify these placements, as applicable and mutually agreed, with the intent of maintaining a current and effective plan. In addition to the specific placements and distribution agreed upon in the promotional plan, AOL shall have the right, but not the obligation, to promote and distribute the Online Area throughout the AOL Network beyond the AOL Service and XXX.xxx (e.g., Greenhouse, Instant Messenger, Digital City, etc.). If AOL is unable to deliver any particular promotional placement described in Exhibit B (e.g., if the area in which the placement was to occur is redesigned), the Parties will cooperate in good faith to develop a replacement program that will include providing Preview with a substitute promotion of similar quality, nature and value. AOL's performance of its promotional commitments in the Travel Channel (including any Impressions commitments pursuant to Section 3.2) is contingent upon Preview's delivery of the "Destinations Database" pursuant to the terms and conditions of the Database Agreement between the parties dated as of September 25, 1997 (the "Database Agreement"). Until such date, AOL shall make commercially reasonable efforts to satisfy any commitments with respect to the Travel Channel. Any delay in delivery after such date will reduce AOL's commitments on a pro- rata basis. In addition, in the event of non-delivery of such database, AOL may elect to terminate the Agreement pursuant to Section 10.3.
Promotional Plan. ESI and PlanetRx shall develop a plan to promote ---------------- their products and services and agree to the level of resources each will commit. The general parameters of the plan will be as follows:
Promotional Plan. P&U, in consultation with KH, shall establish a marketing and promotional plan each year (the "Promotional Plan"). The Promotional Plan shall include the general promotional activities planned for such year, and the allocation of specific responsibilities of the sales forces of P&U and KH. Such specific responsibilities shall include the expected level of detailing and another promotional activities by KH, and an allocation of the accounts and markets to which each party shall focus its detailing efforts.
Promotional Plan. The initial promotion will be handled directly by Xx. Xxxx. In addition to Neiman Marcus, Xx. Xxxx has direct contact with six other major upscale department stores. Xx. Xxxx is already contacting key decision makers in these target stores. The first year’s unit sales goal of 1,000 units is likely to be met early in the year. Delivery of the units will be spread out to ensure that production can meet schedules with quality control mechanisms in place and allow Xx. Xxxx to personally perform on-site training seminars. The promotional plan includes budget items for communications, primarily telephone. A small amount is budgeted for printing brochures, which will show the SmartScanner’s use and report its test results. A large part of IMT’s year one promotional budget will be spent on travel. Xx. Xxxx and the new marketing person will travel extensively to meet with potential clients and to train new purchasers in the use of the SmartScanner. In year two, a web site will be developed, anticipating the introduction of the ValueScanner and its broader target market. In addition, display and classified advertisements will be placed in trade magazines towards the end of the year two to help with the product launch. The total budget for promotional expenses, including travel, in year one is $114,000. The budget for year two is set at $188,500, which includes design and operation of the website. The budget for year three is set at $242,000.
Promotional Plan. Licensee will exercise its best efforts to promote, market and sell the Licensed Products in the Territory.
Promotional Plan. Xxxxxxx Xxxxx has a formal program for generating and disseminating positive word-of-mouth, informal testimonials, and referrals in the marketplace. This program is difficult to track for effectiveness. However, the company believes its program is effective and is continuing and expanding its use. In addition to capitalizing on word-of-mouth referrals and testimonials, as well as establishing a physical presence in the new cities, Xxxxxxx Xxxxx is mounting a modest advertising campaign. The effort includes placing advertisements in the printed programs for meetings of local health-care marketing organizations, advertising groups, and the like. The firm has purchased outdoor advertising space on one or more billboards in each of the cities for a term of approximately one year to build initial name recognition among its target group.
Promotional Plan. 4 1.24 Regulatory Response........................................................................................ 4 1.25 Sales Force Promotion Expenses............................................................................. 4 1.26 Serious Adverse Event...................................................................................... 4 1.27
Promotional Plan. 6.5 FEEDBACK ...............................................................................................................................................
Promotional Plan. Xxxx’s promotional plan is diverse and it includes a range of marketing communications which are; Public relations; press releases are issued both technical trade journals and major business publications such as DNR magazine Trade shows: company’s representatives will attend and participate in several trade shows such as magic in Las Vegas Printing advert; the company’s print advertisements programs include advertisements in magazines such as code, rap pages.
Promotional Plan. Palmtop Innovations will use direct mail to reach auto dealership information systems managers. These direct mail pieces will be followed up with telemarketing and personal sales calls as its primary marketing modality. This approach takes maximum advantage of the company principals' reputation and visibility in the Ohio automobile dealership community. Once all the dealerships in Ohio have been targeted, marketing efforts will expand to a national level. As marketing for the PalmPal is rolled out nationwide to all 22,500 potential auto dealer customers, additional marketing dollars will be spent to produce and deliver direct mail marketing materials, conduct telemarketing follow-up calls, and arrange for personal sales calls to especially promising prospects. A significant concern will be staffing these functions with appropriately skilled personnel.
