Promotion Efforts. During the Co-Promotion Period and subject to the terms and conditions of this Agreement, each Party shall deploy its Sales Force to promote and detail the Products to the Target Audience in the Field in accordance with the applicable Marketing Plan. In this regard, each Party will provide a Sales Force for detailing and promoting the Products. In particular, each Party shall be responsible for the following:
Promotion Efforts. During the Term, and subject to the terms and conditions of this Agreement, INSPIRE shall, in cooperation with ALLERGAN, use commercially reasonable efforts to market, promote and detail Elestat utilizing qualified field sales staff as its Sales Force in accordance with the then-current Marketing Plan. In addition, each party agrees:
Promotion Efforts. Both parties agree to use commercially reasonable efforts to promote the other party and its products and services.
Promotion Efforts. Distributor will use its best efforts to (i) vigorously promote the distribution of Company Products in the Territory in accordance with the terms and policies of Company as announced from time to time; and (ii) satisfy those reasonable criteria and policies with respect to Distributor's obligations under this Agreement communicated in writing to Distributor by Company from time to time, including but not limited to Company's style guide.
Promotion Efforts. The parties shall have the obligations to undertake Promotion Efforts as set forth in this Section IV(B).
Promotion Efforts. Subject to Section 4.6 below, Hardinge agrees to use its reasonable commercial efforts to promote and sell the Products, Accessories and Spares in the Territory in a manner consistent with such efforts undertaken by Hardinge with respect to its own quality products, including print advertising, attendance at trade shows in the Territory, direct mail campaigns, and other similar efforts previously or hereafter employed by Hardinge with respect to any of its products. Such efforts will be at the cost and expense of Hardinge.
Promotion Efforts. AGENT shall at all times use reasonable efforts to initiate, negotiate and conclude Licensee Agreements in the Territory. Without limiting the foregoing, AGENT shall commit all necessary resources to the solicitation of Licensee Agreements in the Territory. In no event shall AGENT make any representation, guarantee or warranty concerning the Licensee Agreements except as expressly authorized by ARTIST in writing (including without limitation in a term sheet or form License Agreement).
Promotion Efforts. During the Promotion Period and subject to the terms and conditions of this Agreement, La Jolla shall deploy the La Jolla Sales Force to use commercially reasonable efforts to promote and detail the Products to the Target Audience in the Field in accordance with the applicable Marketing Plan. In this regard, La Jolla shall be responsible for the following:
Promotion Efforts. Subject to the terms and conditions of this Agreement, EPI Health shall deploy its Sales Representatives and use Commercially Reasonable Efforts to Promote the Product in the Field in the Territory in accordance with the Commercialization Plan (including the Field Force Detailing Plan) and the terms of this Agreement, and EPI Health shall be solely responsible for the operation, reporting and management of such Promotional activities. Without limiting the generality of the foregoing, EPI Health shall be responsible for the following:
Promotion Efforts. Subject to Section 5.6 below, Hardinge agrees to use its reasonable commercial efforts to promote and sell the Products, Accessories and Spares in the Territory in a manner consistent with such efforts undertaken by Hardinge with respect to its own quality products, including print advertising, attendance at trade shows in the Territory, direct mail campaigns, and other similar efforts previously or hereafter employed by Hardinge with respect to any of its products. Such efforts will be at the cost and expense of Hardinge.
