Product Promotion. Upon the terms and conditions set forth in this Agreement, Amylin hereby grants Lilly during the term of this Agreement the co-exclusive right with Amylin to promote and detail Product in the Co-Promotion Territory in accordance with the terms of this Agreement. The principal objective of the Parties hereunder is to maximize the commercialization of the Product in the Co-Promotion Territory. Following receipt of Marketing Approval in the Co-Promotion Territory, the Parties shall each use their Commercially Reasonable Efforts to promote Product in the Co-Promotion Territory and to fulfill their obligations under this Agreement. The Parties shall deploy each of their respective sales forces in an effort to promote the Product in the Co-Promotion Territory in accordance with the Commercialization Plan in effect from time to time, the directions of the JCC, and the terms of this Agreement. Prior to Product Launch, and thereafter or an annual basis, the JCC shall agree upon (i) the number of Details needed for the following year, (ii) the number of Details that must be made as First Priority Product, Second Priority Product or as a Secondary Detail, (iii) the Amylin Detail Percentage and the Lilly Detail Percentage, and (iv) the size of each party's Sales Force and Detail Position necessary to permit each party to fulfill its obligations under this Agreement. Notwithstanding the foregoing, unless the Parties agree otherwise, each Party will [...***...] to the promotion of the product.
Appears in 4 contracts
Samples: Promotion Agreement, Promotion Agreement, Promotion Agreement
