PRICING POLICY IN AN ADVERTISEMENT Clause Samples

PRICING POLICY IN AN ADVERTISEMENT. The ▇▇▇▇▇ Bahama name may not be used in clearance, discount or off-price advertising of any kind, nor in connection with an off-price sale. This has long been a policy of the ▇▇▇▇▇ Bahama brand in all of its other product categories as well. For those retailers who price products within the store with both the suggested and the actual prices, that practice can be used within the store only. All advertising of the ▇▇▇▇▇ Bahama brand can include a single price for the products featured or shown. However, there can be no mention of a sale price, sale percentage off, regular price/sale price, old price/new price in the ad itself. This policy must be followed if the name ▇▇▇▇▇ Bahama and/or any photo, sketch or other depictions of the brand or its products are present in the ad. This applies to all communication media vehicles. **Note that if you are doing a targeted mailing or other marketing effort to your existing customer base that you may mention an exclusive sale or offer, but only to an existing customer base. It may not be published to the general public. The following are examples of advertising practices that are not allowed by the policy. Failure to adhere to this policy can and will result in the elimination of the account as a ▇▇▇▇▇ Bahama approved retailer:  Percentage discounts of any amount are not permitted in any ads; no percent off reference is acceptable.  DO: “Men’s Apparel 25% Off – Today Only!”  DON’T: “▇▇▇▇▇ Bahama Shirts 25% Off – Today Only!”  Comparative price advertising such as regular price / new price is not acceptable.  DO: “Queen Luxury Bed – Regular Price $3000, New Price $1800!”