Personalisation and Recommendation Sample Clauses

Personalisation and Recommendation. Personalisation is a core aspect of modern Cultural Heritage experiences, both in a physical museum context and in a digital museum context. The idea is that by personalising the way the cultural heritage artefacts are presented to the viewer, the viewer will have a more satisfying experience (▇▇▇▇▇▇▇▇▇-▇▇▇▇▇▇▇, 2002) and this will lead to an improved learning outcome (▇▇▇▇▇▇ ▇▇▇▇▇-▇▇▇▇▇▇▇, 2007). While personalisation is possible both in the physical context and the digital context, this Section will focus on digital personalisation, as that is the context of the Paths project. Personalisation can either be based on a limited set of personas or stereotypes or on full adaptability. Stereotypes offer a simpler approach, as they limit the amount of choice that the system has to support. The difficulty with stereotypes is that users do not want to be forced to choose between stereotypes before using a system, particularly as at that point it is unclear what effect the stereotype-choice has (▇▇▇▇▇▇▇▇▇-▇▇▇▇▇▇▇, 2003). Full personalisation can be provided via two routes, either by allowing the user to explicitly state their preferences through the user-interface (adaptable system) or by automatically setting these preference based on the user‟s behaviour (adaptive system) (▇▇▇▇▇▇▇▇▇-▇▇▇▇▇▇▇ 2002). The difficulty with a fully adaptive system is that the user‟s goals might change as they interact and the adaptive system will always lag slightly behind these changes. It is thus necessary to always maintain the adaptability of the system, so that the user can always explicitly change any preferences that the system has automatically determined. Adaptive personalisation can use different data-sources to personalise the cultural heritage experience. These data-sources can be classified as either being based on the individual objects‟ meta-data (information-based personalisation), the type of objects the user wants to see (object-based personalisation), the relationships between the objects (structure-based personalisation), or the order in which the objects are viewed (arrangement-based personalisation) ([▇▇▇▇▇▇▇▇▇-▇▇▇▇▇▇▇ 2002). To enable two of the core tasks of the Paths project, namely exploring large digital cultural heritage collections and creating paths through these collections, the focus will be on structure-based and arrangement-based personalisation. The structure-based personalisation will aim at tailoring the elements and information available in the use...