Overview of the Program. The Program will involve the sale of HP printers, storage products, palmtop, notebook and desk-top computers, and server products to end-users, with a focus on small- and medium - business end users.
Overview of the Program. 1. The Stay in the Fight Bursary is a new initiative made possible with the generous support of Sport Canada. This application-based program helps provide support for female athletes who are transitioning into a different leadership role within the sport of karate.
Overview of the Program. The marketing activity was executed in the USA and Canada during a three month period in 2011. The core idea of the initiative was the introduction of special-edition package to generate awareness and donations for the protection of an endangered species. The program was designed in partnership with an international NGO responsible for the implementation of the conservation initiative. During this program, consumers were exposed to an integrated marketing campaign with a call to action to help join the brand and the NGO in protecting the endangered species. Consumers could participate by texting a package code or going to a specially created website to donate $1. The brand in turn, matched consumers dollars – dollar for dollar – up to $1 million. All of the funds were designated to help support research and enable the creation of protection area for the species.
Overview of the Program
