Operational Services. Licensee shall (and shall ensure that its relevant Affiliates shall) use commercially reasonable efforts to perform all of Licensor’s obligations in respect of Operational Services under each Existing Third-Party License (and during such performance, use commercially reasonable efforts not to do, or omit to do, anything that puts Licensor in breach of such obligations) in accordance with the terms of the applicable Existing Third-Party Licenses and the obligations set forth thereunder. Without limiting the foregoing, during the twelve (12)-month period following the Effective Date (or, with respect to Item 3 of Exhibit G, for such longer period as Licensee may decide in its sole discretion), Licensee shall, at Licensor’s written request, use its commercially reasonable efforts to perform the Operational Services described on Exhibit G with respect to each Existing Third-Party License. The Parties will negotiate in good faith the scope of operational services (if any) to be provided to any new Non-Conflicting Third-Party Licensees that are not licensees under Existing Third-Party Licenses, including the fees (if any) due to Licensee in return for such services.
Appears in 2 contracts
Sources: License Agreement (Lands' End, Inc.), Membership Interest Purchase Agreement (Lands' End, Inc.)