Ongoing Digital Media Campaign Optimization Clause Samples

Ongoing Digital Media Campaign Optimization. ‌ 4.7.1 Contractor shall continue to use KPls to optimize the paid media Campaign toward high return ad design, messaging, and placement for the target demographics. The KPIs are based on “Application Starts” metrics that reflect the conversion from search engine and social media to ▇▇▇.▇▇▇▇.▇▇▇/▇▇▇▇▇▇▇ and NeoGov. 4.7.2 Utilizing the analytics implemented throughout ▇▇▇.▇▇▇▇.▇▇▇/▇▇▇▇▇▇▇ and NeoGov, the Contractor must track the success of each digital advertising medium to drive Application Starts and must optimize the Campaign accordingly. 4.7.3 Contractor shall provide County access to a Google Looker Data Studio which allows for real time analytics viewing.