Motivations. What is the customer doing at each stage? What actions are they taking to move themselves on to the next stage? Customer initiated or service driven ? In achieving our vision of integrated service provision around the needs of customers the Alliance has established a 'cradle to grave' timeline which follows both the positive and negative milestones throughout the main lifestages. This ensures that our focus in on prevention and early intervention at each stage of a customers life cycle, and ensures that where there are barriers to positive life milestones that we can identify them early and intervene to prevent escalation. The concept of our customer journey follows the principles from early years collaborative work through to reshaping care for older people. The whole process will be underpinned by ▇▇▇▇▇▇, but supported by a similar early intervention and prevention approach aimed right through adulthood. Figure 7 sets out the Customer Life Journey 'Cradle to Grave' timeline. This customer journey helps partners to identify where, when and what something is impacting on a child, adolescent or adult in reaching positive life milestones. Where an issue is identified, cross partner interventions will be in place to provide support around a Whole Systems Approach model of delivery. A key part of our vision is to streamline and improve the pace of intervention for each problem identified for each customer. This process will be enhanced through improved information sharing, intelligence and performance management. In designing and shaping our services around this model, partners will be able to target resources around prevention and towards the most vulnerable families in our communities.
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