MARKETING EFFORT. Xxxxxx and SuperGen shall use their reasonable efforts to Co-Promote the Product in the U.S. Territory, and Xxxxxx shall use its reasonable efforts to Promote the Product in the International Territory, to maximize Product Sales in the Territories. Xxxxxx shall use its reasonable efforts to implement, and shall make tactical decisions with regard to, Promotion in the International Territory, consistent with the terms of this Agreement.
MARKETING EFFORT. A. Roles
MARKETING EFFORT. Xxxxxx and Triangle shall use their Reasonable Best Efforts to Co-Promote the Products in the U.S. Territory, and Xxxxxx shall use its Reasonable Best Efforts to Promote the Products in the International Territory. Triangle shall be the lead Party for implementation of, and shall make tactical decisions with regard to, Co-Promotion in the U.S. Territory, consistent with the terms of this Agreement, the then current U.S. Co-Promotion Plan and U.S. Promotional Materials and any applicable direction provided by the U.S. Marketing Board. Xxxxxx shall use its Reasonable Best Efforts to implement, and shall make tactical decisions with regard to, Promotion in the International Territory, consistent with the terms of this Agreement, the then current International Promotion Plan and International Promotional Materials and any applicable direction provided by the International Marketing Board.
MARKETING EFFORT. Licensee agrees to exert its best reasonable efforts, consistent with the profit opportunity relative to other products in Licensee's pipeline and market conditions in the Territory to introduce and diligently promote, sell and service the Licensed Product within the Territory, including, without limitation, the full and complete attainment of the Minimum Sales Requirements as set forth below in Section 3.7.
MARKETING EFFORT. Abbott and Triangle shall use their Reasonable Best Efforts to Co-Promote the Products in the Territory. The Co-Promotion Date for Norvir shall be within *** from the date that Triangle notifies Abbott that it intends to begin Co-Promoting Norvir; provided, however, in no event shall the Co-Promotion Date be later than *** . The Co-Promotion Date for ABT-378 shall be *** provided that the Condition has been satisfied by such date. If the Condition is satisfied after *** ABT-378, the Co-Promotion Date shall be within *** after the Condition has been satisfied. Abbott shall be the lead Party for implementation of, and shall make tactical decisions with regard to, Co-Promotion of the Products in the Territory.
MARKETING EFFORT. 5.1 The Contractor will make every effort to market the Line(s) in order to make Services profitable and to maintain good business and working relationships with local businesses, State and local government officials, employees, and other railroads, and will report on the marketing effort on a form and according to a schedule to be specified by the State. (See EXHIBIT A)
MARKETING EFFORT. Personics agrees that it will use its best good faith efforts to market DTS through sales and/or licenses. Personics and Huger shall cooperate to permit Personics to commence marketing. Personics makes no representations or warranty that DTS will be successfully marketed or that any minimum level of sales or licensing will be achieved except to the extent that Personics must meet certain minimum performance obligations as described in Paragraph 2(c) in order to retain exclusivity.
MARKETING EFFORT. NationsRx shall supply Associate with reasonable amounts of Product literature at a price determined by NationsRx. Associate shall provide Registered Qualified Prospects with Product literature provided by NationsRx or its affiliates only. Any and all advertising, promotional material or other materials developed by the Associate is subject to the prior written approval by NationsRx before distribution to any third parties. Both NationsRx and the Associate shall have the right but not an obligation to disclose the relationship between the parties to End- User's.
MARKETING EFFORT. Xxxxxx and SuperGen shall use their reasonable efforts to Co-Promote the Product in the U.S. Territory, and Xxxxxx shall use its reasonable efforts to Promote the Product in the International Territory, to maximize Product Sales in the Territories. Xxxxxx shall use its reasonable efforts to implement, and shall make tactical decisions with regard to, Promotion in the International Territory, consistent with the terms of this Agreement. 4.2 U.S. MARKETING BOARD. (a) Xxxxxx and SuperGen shall work together to Co-Promote the Product in the U.S. Territory and shall present their views on the Co-Promotion of the Product through a committee (the "U.S. Marketing Board") which shall oversee and direct the Co-Promotion of the Product in the U.S. Territory. The U.S. Marketing Board shall review and approve strategies for the Co-Promotion of the Product, develop and approve the annual Co-Promotion budget, and undertake the activities necessary to implement those strategies in accordance with a U.S. Co-Promotion Plan and U.S. Promotional Materials (including by coordinating the Parties' Detailing messages and methodologies, physician, trade, managed care and formulary committee targeting, and call programs and efforts). (i) The U.S. Marketing Board shall consist of no more than four (4) individuals, two (2) of which shall be representatives, respectively, from Xxxxxx and SuperGen, and shall be chaired alternatively on an annual 17 <PAGE> CONFIDENTIAL TREATMENT REQUESTED basis by one (1) of the SuperGen representatives and by one (1) of the Xxxxxx representatives. Each Party's representatives on the U.S. Marketing Board shall be full-time employees of such Party and each shall have one (1) vote on any matter arising for decision by the Board. The U.S. Marketing Board may invite, from time to time, one or more additional employees of the Parties who offer specialized assistance to the Board (e.g., legal, finance or regulatory personnel) to participate in any meeting in a non-voting, advisory capacity, provided that, when one or more specialists from one Party is invited, the same number of similar specialists from the other Party shall also be invited to the same meeting. Each Party shall have the right, at any time, to designate by written notice to the other Party, a replacement, on a permanent or temporary basis, for any of such Party's members on the U.S. Marketing Board. (ii) The U.S. Marketing Board shall be responsible for making all final decisions related to th...
MARKETING EFFORT. Througxxxx xhe Term, YP.Net shall use commercially ---------------- reasonable xxxxxts to market, promote, offer and sell the Directory Ads though the YP.Net Site, YP.Net's sales force, telemarketing efforts, direct xxxl and/ox xxxx other methods as the parties may mutually agree upon form time to time during the Term (the "Marketing Efforts"). In no event, however, shall YP.Net knowingly market, promote, provide, offer sell Directorx Xxx to existing Switchboard Directory Ad customers. In the event that it is discovered that YP.Net has placed an Order that involves an existing Switchboaxx Xxxectory Ad customer, such Order shall be cancelled and removed immediately.
