Marketing Costs. Acquirer shall bear the costs of printing all marketing collateral required for the purposes of promoting the Program. Planet Payment shall bear the costs of its drafting and design of such collateral materials. The parties may from time to time agree on any joint marketing activities to be undertaken by them to promote the Acquire Program and shall agree on the allocation of the costs of such activities prior to entering into any commitment therefor. APPENDIX VI
Marketing Costs. 11.2 Each of The foregoing terms shall be defined as follows: * Certain portions of this Exhibit have been omitted for which confidential treatment has been requested and filed separately with the Securities and Exchange Commission.
Marketing Costs. M&L shall be solely responsible for all of its marketing and sales costs and expenses.
Marketing Costs. Each Party will bear its own respective marketing costs associated with this Agreement and any joint marketing activities thereunder; except to the extent to which both Parties may agree to share certain particular marketing costs on a specific project as will be set forth in a separate writing and authorized by the Parties' respective Presidents.
Marketing Costs. 11.2 Each of the foregoing terms shall be defined as follows:
Marketing Costs. Except as otherwise expressly provided in this Agreement, BioForm shall bear all expenses for marketing and selling Company Product in the Field in the Territory.
Marketing Costs. Lundbeck shall pay for all costs related to its marketing --------------- and sale of Licensed Products in the Territory.
Marketing Costs. The Company and its Subsidiaries shall not incur between the date hereof and December 31, 1998 Marketing Costs in excess of $30,000,000 for AmeriServe and its Subsidiaries (other than ProSource and its Subsidiaries) or $25,000,000 for ProSource and its Subsidiaries. 73 81 ARTICLE X
Marketing Costs. INSPIRE shall bear all cost and expense of its marketing, promotion, advertising, and detailing activities hereunder including, without limitation, its costs to develop and create Promotional Materials (as set forth in the budget of the applicable Marketing Plan and approved by the JCC), as well as the costs associated with its Sales Force occasionally performing minor administrative functions in support of ALLERGAN’s customer support activities. INSPIRE agrees its annual out-of-pocket costs for promotion and advertising (excluding detailing and Sales Force costs) (“Marketing Costs”) shall not be less than [confidential treatment requested] for the First Commercial Year and each Commercial Year thereafter (which amount shall be prorated for any Commercial Year of less than twelve (12) months) during the Term.
Marketing Costs. 8.10 In addition to the fees specified in Clause 5 the Client will be responsible for marketing costs which will include without limitation advertising, brochure production, printing of particulars, photography, mailing, on-site representation, signboards, travelling, messenger delivery, copying of documents / plans or any other items specifically agreed between BF and the Client. Such costs will be passed on to the client at gross cost unless otherwise stated in the accompanying letter. BF shall be entitled to retain any discounts or commissions which are available or paid to BF in order to offset administrative expenses. BF shall be entitled to submit accounts for such costs at the time when incurred by BF and such accounts shall be payable by the Client whether or not the Client completes a disposal or acquisition or withdraws its instructions. Accounts for marketing costs and disbursements are due for settlement on presentation.
